Mi Bluetooth Headset Mini Embalaža za slušalko – avtor Xiaomi

Delo Mi Bluetooth Headset Mini Embalaža za slušalko avtorja Xiaomi je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Mi Bluetooth Headset Mini Embalaža za slušalko

avtor/ica: Xiaomi

Naročnik: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #89158

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Dizajn

O dizajnu Mi Bluetooth Headset Mini Embalaža za slušalko

Mi Bluetooth Headset Mini je embalaža, zasnovana za kompaktno športno slušalko. Ohišje slušalke je minimalistično in ima en sam okrogel gumb. Embalaža uporablja podobe znanih glasbenikov, tako da se ovalno ohišje bere kot glava, gumb pa kot odprta usta. Rezultat spominja na pevca ali dirigenta ter enostavnemu izdelku daje značaj. Pladenj iz PET-a spredaj drži slušalko in krmilnik, medtem ko žice ostanejo skrite. Papirnati ovoj ohranja strukturo trdno. Zasnova je namenjena privabljanju uporabnikov med 18. in 29. letom starosti.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Mi Bluetooth Headset Mini Embalaža za slušalko je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Mi Bluetooth Headset Mini Embalaža za slušalko se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mi Bluetooth Headset Mini Embalaža za slušalko je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimenzije in embalaža: dimension: height 79mm, Length 110mm, width 28mm
Oznake: Handset, electronic, packaging, colorful, musician
Proizvodna tehnologija: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Oblikovalski izziv: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Raziskave: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiracija: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Trajanje projekta: The project started in April 2018 and finished in April 2019 in Beijing, China
Potek delovanja: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patenti: Copyrights belong to Xiaomi, 2019
Člani ekipe: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Zasluge za slike: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge