Delo Jingyang Brick Tea Embalaža za čaj avtorja Litete Brand Design je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Jingyang Brick Tea Embalaža za čaj

avtor/ica: Litete Brand Design

Naročnik: Litete Brand Design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #89381

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Jingyang Brick Tea Embalaža za čaj

Čaj Jingyang Brick je embalažna zasnova za stisnjene čajne kocke. Embalaža meri 100 mm krat 100 mm krat 40 mm in je izdelana iz ročno izdelanega rižnega papirja, ki je odporen na vlago. Okras je nanesen ročno z lesorezom, tradicionalno kitajsko obrtjo. Ilustracije prikazujejo trgovsko življenje in lokalne običaje iz poznega obdobja dinastije Qing, po celotni seriji pa so uporabljene tri tradicionalne kitajske barve. Dno je zaprto s papirnato etiketo. Vozel iz slamnate vrvi zapečati embalažo in hkrati služi kot ročaj za prenašanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jingyang Brick Tea Embalaža za čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jingyang Brick Tea Embalaža za čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jingyang Brick Tea Embalaža za čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Dimenzije in embalaža: 100 mm x 100 mm x 40 mm
Oznake: Engraving,Tea Packaging,Packaging design
Proizvodna tehnologija: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Oblikovalski izziv: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Raziskave: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspiracija: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Trajanje projekta: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Potek delovanja: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Patenti: Copyrights belong to Langcer Lee, 2019.
Člani ekipe: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Zasluge za slike: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018