Flower to Flora Primarna funkcija: Embalaža za čaj – avtor Wen Liu and Fang Li

Delo Flower to Flora Primarna funkcija: Embalaža za čaj avtorja Wen Liu and Fang Li je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Flower to Flora Primarna funkcija: Embalaža za čaj

avtor/ica: Wen Liu and Fang Li

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

29,906

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Preverite status nagrade za #89703

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Flower to Flora Primarna funkcija: Embalaža za čaj

Flower to Flora je embalažni dizajn za cvetni čaj iz Xishuangbanne v provinci Yunnan na Kitajskem. Ilustracija združuje pava, listnato čajno drevo, lokalne cvetlice in deklico, ki živi v deževnem gozdu. Prizor prikazuje harmonično razmerje med ljudmi in naravo. Barve ilustracije so povzete po etničnih nošah Xishuangbanne. Zunanja škatla je izdelana iz črnega posebnega papirja s teksturo drevesa ter dodelana s tiskom in bronzenjem. Škatla meri 340 mm v dolžino, 120 mm v širino in 240 mm v višino.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Flower to Flora Primarna funkcija: Embalaža za čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Flower to Flora Primarna funkcija: Embalaža za čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Flower to Flora Primarna funkcija: Embalaža za čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimenzije in embalaža: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Oznake: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Proizvodna tehnologija: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Oblikovalski izziv: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Raziskave: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiracija: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Trajanje projekta: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Potek delovanja: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Člani ekipe: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Zasluge za slike: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018