Lidu Sorghum Baijiu Embalaža za žgane pijače – avtor Wen Liu and Bo Zheng

Delo Lidu Sorghum Baijiu Embalaža za žgane pijače avtorja Wen Liu and Bo Zheng je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2020

Lidu Sorghum Baijiu Embalaža za žgane pijače

avtor/ica: Wen Liu and Bo Zheng

Naročnik: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

18,031

Potrjeni dobitnik nagrade

Preverite status nagrade za #89771

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Lidu Sorghum Baijiu Embalaža za žgane pijače

Lidu Sorghum Baijiu je oblikovanje embalaže za kitajsko žgano pijačo iz sirka. Steklenica je izdelana iz kristalnega stekla, prebarvanega v zeleni barvi, etiketa na steklenici in etiketa na vratu pa uporabljata postarani posebni papir. Zamašek združuje kovino in plastiko, zunanja škatla pa je izdelana iz črnega posebnega papirja z zlatimi in črnimi vzorci. Embalaža meri 70 mm v dolžino, 70 mm v širino in 260 mm v višino. Oblika temelji na prvotnem prototipu steklenice in sledi sodobnemu minimalističnemu slogu. Poenostavljeni materiali zmanjšujejo količino odpadkov in ustrezajo okusu mlajših potrošnikov.

Priznanje

O nagradi Železna nagrada A' Design Award

Lidu Sorghum Baijiu Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Lidu Sorghum Baijiu Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Lidu Sorghum Baijiu Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimenzije in embalaža: The packaging size is 70mm in length, 70mm in width and 260mm.
Oznake: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Proizvodna tehnologija: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Oblikovalski izziv: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Raziskave: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiracija: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Trajanje projekta: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Potek delovanja: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Člani ekipe: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Zasluge za slike: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018