Songhua River Rice Rižev Paket – avtor 33 and Branding Co., Ltd.

Delo Songhua River Rice Rižev Paket avtorja 33 and Branding Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

Songhua River Rice Rižev Paket

avtor/ica: 33 and Branding Co., Ltd.

Naročnik: Sourceage

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #89941

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Songhua River Rice Rižev Paket

Songhua River Rice je vrhunski rižev izdelek v skupini SOURCEAGE Food Group. Ko se že približuje tradicionalni kitajski festival - Pomladni festival, s pomočjo lepo pakiranega riževega izdelka oblikujejo kot darila kupcem daril spomladanskega festivala, zato celoten dizajn mora odmevati v prazničnem vzdušju pomladnega festivala, ki poudarja tradicionalne kitajske kulturne elemente in ugodno dober pomen.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Songhua River Rice Rižev Paket je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Songhua River Rice Rižev Paket se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Songhua River Rice Rižev Paket je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimenzije in embalaža: Width 210mm x Depth 40mm x Height 160mm
Oznake: Package，China，Rice，Food，Festival，Cultural
Proizvodna tehnologija: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Oblikovalski izziv: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Raziskave: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiracija: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Trajanje projekta: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Potek delovanja: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patenti: Copyrights belong to 33 and branding, 2019.
Člani ekipe: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Zasluge za slike: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.