India Packaging Embalaža izdelka – avtor Xiaomi

Delo India Packaging Embalaža izdelka avtorja Xiaomi je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

India Packaging Embalaža izdelka

avtor/ica: Xiaomi

Naročnik: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #92159

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Dizajn

O dizajnu India Packaging Embalaža izdelka

India Packaging je embalažni sistem, zasnovan za linijo potrošniške elektronike, ki se prodaja na indijskem trgu. Oblikovanje uporablja kontrastno oranžno-črno barvno shemo za povečanje vizualnega učinka in odraz glavne barve blagovne znamke. Namensko območje na vsaki škatli nosi identiteto blagovne znamke, tako da je enak slog ohranjen med izdelki različnih kategorij in velikosti. Jasna struktura na sprednji strani predstavlja ključne informacije o izdelku, slogan in glavne prodajne prednosti. Vsaka škatla je izdelana iz papirja, izrezana s štancanjem in prepognjena v obliko.

Priznanje

O nagradi Srebrna nagrada A' Design Award

India Packaging Embalaža izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od India Packaging Embalaža izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. India Packaging Embalaža izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimenzije in embalaža: dimension height 30-120, Length 50-95, width 32-50mm
Oznake: electronic, orange, colorful, technology
Proizvodna tehnologija: material: Paper Structure: paper die cut and fold to box.
Oblikovalski izziv: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Raziskave: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiracija: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Trajanje projekta: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Potek delovanja: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patenti: Copyrights belong to Xiaomi, 2019
Člani ekipe: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Zasluge za slike: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge