The Meaninghall Tea Embalaža za čaj – avtor Suzhou SoFeng Culture Media Co.,Ltd.

Delo The Meaninghall Tea Embalaža za čaj avtorja Suzhou SoFeng Culture Media Co.,Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2020

The Meaninghall Tea Embalaža za čaj

avtor/ica: Suzhou SoFeng Culture Media Co.,Ltd.

Naročnik: Meaninghall

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #97594

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Dizajn

O dizajnu The Meaninghall Tea Embalaža za čaj

Meaninghall Tea je zasnova embalaže za zeleni čaj Biluočun. Biluočun je zeleni čaj, ki ga pridelujejo v Luxiangu, majhnem mestecu ob jezeru Tai v Suzhouju na Kitajskem. Embalaža je izdelana iz posebnega umetniškega papirja z lisasto teksturo, ki spominja na stare zidove mestnega središča. Preproste linijske grafike združujejo simbole gore, jezera in dvorane v eno pokrajinsko podobo. Uporabljena je tehnika vročega tiska, ki izraža naravni značaj čaja. Izdelanim ilustracijam se izognemo, tako da je lokalna kultura predstavljena na umirjen in sodoben način.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Meaninghall Tea Embalaža za čaj je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od The Meaninghall Tea Embalaža za čaj se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Meaninghall Tea Embalaža za čaj je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimenzije in embalaža: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Oznake: Package, Tea, China, Suzhou, Biluochun
Proizvodna tehnologija: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Oblikovalski izziv: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Raziskave: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiracija: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Trajanje projekta: The project started in April 2019 in Suzhou, China and finished in December 2019.
Potek delovanja: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patenti: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Člani ekipe: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Zasluge za slike: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019