Qwerty Elemental Torbice – avtor Patrizia Donà

Delo Qwerty Elemental Torbice avtorja Patrizia Donà je izjemno cenjeni dobitnik prestižne nagrade 2020 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje modnih in potovalnih dodatkov.

PlatinastaDodatki· 2020

Qwerty Elemental Torbice

avtor/ica: Patrizia Donà

Naročnik: Donà

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Dodatki

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Barve

Dizajn

O dizajnu Qwerty Elemental Torbice

Tako kot razvoj oblikovanja pisalnih strojev prikazuje preoblikovanje iz zelo zapletene vizualne oblike v enostavno, geometrijsko obliko s čisto podlogo, je tudi Qwerty-element utelešenje trdnosti, simetrije in preprostosti. Konstruktivni jekleni deli, ki jih izdelujejo različni obrtniki, so značilna vizualna značilnost izdelka, ki daje torbi arhitekturni videz. Bistvena posebnost torbe sta dva ključa za pisalni stroj, ki jih je sama izdelala in sestavila oblikovalka.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Qwerty Elemental Torbice je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Qwerty Elemental Torbice kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Qwerty Elemental Torbice je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Just like typewriters’ design evolution shows the transformation from a highly complex visual form to the clean-lined, simple geometric form, Qwerty-elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts made by various craftsmen are distinctive visual feature of the product, which gives the bag an architectonic appearance.The highlight of "Qwerty" collection were the typewriter keys, firstly re-applied from the original Remington typewriters, and later, according to Donà's design, constructed and manufactured by a metal craftsmen company. Since 2013 Donà has her own production of typewriter keys.
Dimenzije in embalaža: 1. qwerty large:28x31x10,5 cm
2. qwerty medium:26x24x10,5 cm
3. qwerty small: 25x13x3 cm
Oznake: Typewriter bags, Qwerty bag
Proizvodna tehnologija: For the realization of this collection Donà collaborated with different manufactures with one aim: to improve each detail to the level of excellence and to combine craft and industrial methods of production. The typewriter keys are made from brass metal sheet. We made special tools for the typewriter keys production. Using these tools a brass sheet is going through a several stages: cutting, curvature, perforation. Next step is galvanization (electroplating) and finally assembling the chrome ring with laser cut disk with engraved sign (letter, number…). Hardware are cut and highly polished from stainless steel by metal craftsman. For the leatherwork Donà found skilled craftsman who use time-honored tanning and finishing techniques (hand-finished edges). The product shows old tried and tested techniques and materials, but a modern and up-to-date design approach.
Oblikovalski izziv: making a tool for typewriter keys, it took ca six months to develop a "machine" for typewriter keys production
Raziskave: The most time is dedicated to the details of the bags:typewriter keys, laser cut hardware that are made from stainless steel
Inspiracija: The durability is femininity of QWERTY design built in the Donà's collection of the same name. It evolved from Donà's fascination with the highly aesthetical and complex mechanical object - the Remington typewriter. It is one of the earliest brands of typewriters, dating from 1874.
The name of the collection “Qwerty” refers to the oldest typing template that was invented by a newspaper editor Christopher Sholes in 1868 and sold to Remington in 1873. Unchanged for 150 years, it was designed to prevent the metal arms of the typewriter letters from clashing and jamming. So what Sholes basically did was to place the most frequently used letters as far apart as possible, making the typist's fingers (at that time, which was the practice that persisted throughout the next century, all typists were women) do the work. In a 1888 Manual of the Typewriter, John Harrison explained, "The typewriter is especially adapted to feminine fingers. They seem to be made for typewriting. The typewriting involves no hard labor and no more skill than playing the piano."
Trajanje projekta: 2018-2020, Zagreb-Venezia-Vicenza
Potek delovanja: Qwerty Elemental line features perfect everyday city pieces suitable for the daylong activities and the evening occasion.
Člani ekipe: Patrizia Donà
Zasluge za slike: Image #1:Photographer Vanja Solin, 2019
Image #2:Photographer Vanja Solin, 2019
Image #3:Photographer Vanja Solin, 2019
Image #4:Photographer Vanja Solin, 2019
Image #5:Photographer Vanja Solin, 2019