O le mamanu Pride Shrike Mamanu o le Mascot e Meng Chih Chiang o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.
ApamemeaFa'alauiloa· 2021
Pride Shrike Mamanu o le Mascot
na mamanuina e Meng Chih Chiang
Tagata Fa'atau: Pingtung County Government
Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #106074Le Mamanu
E Uiga ia Pride Shrike Mamanu o le Mascot
O le Pride Shrike o se mascot na mamanuina mo se faʻatasiga a taʻaloga aʻoga maualuluga a le atunuʻu na faia i Pingtung, Taiwan. O le mascot e faʻavae i luga o le manulele shrike lanu enaena, o le manulele aloaia a le Itumalo o Pingtung, na filifilia e sui ai foliga manuki na leva ona fesootaʻi ma le aai. Sa fesootaʻi atu i tagata popoto i le suʻesuʻega o manulele ina ia mautinoa le saʻo o le faʻaaliga o le pupuni mata lanu uliuli, le tino i luga lanu mumu, ma le siʻusiʻu e paʻepaʻe le pito. Sa tusia le mascot i foliga faʻata (graphic) ma foliga faʻatolu-vaega (three-dimensional), ma sa toe faʻaliliuina i ata gaoioi (animated stickers) mo se polokalame fesootaʻiga savali e masani ona faʻaaogaina e le toʻatele. O le faʻamoemoe o loʻo faʻamoemoeina ai le faʻalauiloaina o taʻaloga faʻapea foʻi ma le itulagi talimalo.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Pride Shrike Mamanu o le Mascot, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Pride Shrike Mamanu o le Mascot e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Pride Shrike Mamanu o le Mascot e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
- Fua & Fa'apipi'i
- The guidelines of animated stickers in LINE store:
1. Their dimensions must be within 320 x 270 px.
2. Playback time: Up to 4 seconds per sticker.
3. PNG frame limits per APNG: Between 5 and 20 frames.
4. The maximum file size for each image is 300 KB. - Fa'ailoga
- Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
- Tekonolosi Gaosiga
- The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
- Lu'itau o le Mamanu
- Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
- Su'esu'ega
- Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
- Fa'aosofia
- The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
- Umi o le Poloketi
- The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
- Fa'agasologa o Galuega
- It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions:
1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race.
2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords. - Sui o le 'Au
- Creative Director: Meng Chih Chiang
3d Artist: Alex Wu
Motion Designer: Amy Wen
Coordinator: Pei Rong Lu
Photography: James Lin, Pei Tzu Chen - Fa'aaloaloga o Ata
- Image #1: Alex Wu
Image #2: Meng Chih Chiang
Image #3: Meng Chih Chiang
Image #4: Meng Chih Chiang
Image #5: James Lin, Pei Tzu Chen
Video Credits: Meng Chih Chiang
PDF: Meng Chih Chiang
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
