Transformers the Skin Test House Faleoloa Popo Ese e Hsuan-Hui Lee

O le mamanu Transformers the Skin Test House Faleoloa Popo Ese e Hsuan-Hui Lee o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Totonu.

UʻameaTotonu· 2021

Transformers the Skin Test House Faleoloa Popo Ese

na mamanuina e Hsuan-Hui Lee

Tagata Fa'atau: Birkin Creative Integrated Marketing Service Limited

Manumalo o le A' Design Award Uʻamea i le Vaega Totonu

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Manumalo Fa'ailoga Fa'amaonia

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Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Transformers the Skin Test House Faleoloa Popo Ese

O le Transformers the Skin Test House o se faleoloa popo ese na fuafuaina mo se fa'ailoga oloa fa'amalie tino. O le faleoloa na fausia mai i tavatava e iai se fausaga uamea, a'o le fola, faaluga ma puipui na faia mai i mea laupapa ma mea e leaga i le si'osi'omaga. O pusa moli LED ma fa'aaliga o loʻo faʻaalia ai oloa i totonu. E mafai ona fa'apotopoto iunite i totonu o le sefululua itula ma tu'ufa'atasia i numera eseese, ma e mafai ona fa'aopoopo se ufiufi mo tau timuga. O mea uma e mafai ona toe fa'aaogaina, ma ua fa'apotopotoina ma tofafa le faleoloa pe a ma le ono sefulu taimi mo fa'aaliga i nofoaga fa'alaua'itele.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Transformers the Skin Test House Faleoloa Popo Ese, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Transformers the Skin Test House Faleoloa Popo Ese e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Transformers the Skin Test House Faleoloa Popo Ese ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design theme is Transformers: The Skin Test House of SK-II. It is meant to be a holistic strategy of brand marketing that can establish social interaction with people in urban public places!
Fua & Fa'apipi'i: Size of sole container: W1620 x H290 x D480 cm

The size of the design simulates that of glass container house and contemporary glass house, and the container is built from steel structure. The indoor spaces of all the houses are 225 cm in height. The floor, ceiling, and walls are planned to be made of wooden materials, all of which are eco-friendly. The containers have been repeatedly used for display for approximately 60 times.
Fa'ailoga: pop-up shop, creative marketing, Birkin, exhibition, exhibition space, exhibition design, retail design, brand marketing
Tekonolosi Gaosiga: Wooden materials, eco-friendly materials, LED lights. All the employed materials are eco-friendly and reusable, to the extent that the process of assembly and disassembly have been completed for 60 times.
Lu'itau o le Mamanu: This design is the result from gradual advances of the glass house, which had spent two and half years on fixing the defects in slidable floors during raining days, inability of altering the numbers based on different demands, inability of assembly, inability of displaying products with lamps other than light boxes, to name but few.

To date, the upgrades of canopy, product showcases, and LED light boxes have made the design fits requirements for all trade fairs in Taiwan. The design integrates into the public with interactive experience to make the spirit of the brand more widely valued.
Su'esu'ega: The design, inspired by pop up shops, is considered the second marketing center of the brand when the first refers to the designated counter in the department store.

The advantages of this design include:
1. It can be constructed in different quantity of containers.
2. It visually attracts people.
3. It can display the features of the brand with showcases, and purpose of the event with videos.

The design integrates world trends in fashion and utilizes sound and light effects. The carriers improve the publicity of the products, and the brand value will leave a good impression on the public.
Fa'aosofia: This design aims for the brand marketing of SK-II, a Japanese cosmetics brand, in a form of pop up store.

This design is a new type of operation which creative marketing strategies are integrated with retail stores under the concept of pop-up shop, featuring its temporariness and portability. It brings residents to a good understanding of the products of the brand and enables them to feel the atmosphere inside the shop in exhibition sessions regardless of location.
Umi o le Poloketi: Time: January, 2020
Location: The most visited areas beside the most popular department stores of Taiwan for exhibition events which had held 60 sessions within a year.
Fa'agasologa o Galuega: The building volumes can be assembled in 12 hours. The assembly methods include one, one plus one, two plus two, etc.

In view of quick assembly, the shop would be built for testing before arriving at the sites. The process is under scrutiny to reach flawless quality. The details are written below:

1.Canopy would be attached to the houses for rainy weather.
2.The showcases can be switched in position.
3.The automatic doors can be replaced with sliding ones.
4.The sizes of tables and chairs are adjustable to maximize the number of them.
5.When sole container is in use, there would be only one entrance.
Sui o le 'Au: Birkin Creative Integrated Marketing
Fa'aaloaloga o Ata: Birkin Creative Integrated Marketing