Da Ya Li Mamanu Totonu o le Faleaiga e Wei Wu

O le mamanu Da Ya Li Mamanu Totonu o le Faleaiga e Wei Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Totonu.

AuroTotonu· 2021

Da Ya Li Mamanu Totonu o le Faleaiga

na mamanuina e Wei Wu

Tagata Fa'atau: Beijing Da Ya Li Catering Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Totonu

20,992

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #111709

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Da Ya Li Mamanu Totonu o le Faleaiga

O Da Ya Li o le mamanu totonu lea o se faleaiga pati tunu i Chengdu, Saina. O le vaega tutotonu o se fale la'au mūmū na faia i le rattan. E tusa ma le 50,000 fasi rattan na fa'aiilaina ma valiina i se fale faigaluega, ona fa'apipi'i ta'itasi lea i luga o se fa'avae ua fa'atulagaina lona foliga. O le mamanu lalagaina e alu a'e mai le faitoto'a o le fa'asitepu ma fa'alautele atu i vaega e nonofo ai. O le lanu mūmū e fa'amanatu mai ai le fausaga fa'atupu a Saina ma le tofo fa'apepa o mea'ai a Sichuan. O puipui piliki tuai lanu uliuli fa'aasu ma taile o le fola e fa'apaleni ai le lanu mūmū mafanafana. O se pupuni u'amea e vaevaeina ai le avanoa mo mana'oga fa'apisinisi.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Da Ya Li Mamanu Totonu o le Faleaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Da Ya Li Mamanu Totonu o le Faleaiga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Da Ya Li Mamanu Totonu o le Faleaiga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The super symbol of this brand - the tree house, is like a childhood dream, which represents people's pursuit of the heart of child. The rattans has built undulating shapes, weaving a beautiful vision in the infinite tenderness and evoking the most rustic and authentic memory of the diners .
Fua & Fa'apipi'i: We set the lines of red rattan according to the drawings on site, and made the base of the keel. 50,000 rattans were uniformly polished and spray-painted in the workshop, and then were attached one by one to the base of the keel, then we adjusted and modified and painted finally. It’s majestic, the metal grille separates the space and meets the commercial needs, it properly connects every dimension of the space by its hotizontal, vertical lines with rich layers without losing the whole.
Fa'ailoga: Da Ya Li, Wei Wu, Shi Yunfeng, Roast Duck, Chengdu Restaurant
Tekonolosi Gaosiga: The most highlighted part is the tree house made of rattan. Like other raw materials as bricks and wood, the solid weave pattern slowly rises from the entrance of the staircase and eventually extends to the seats. The cool smoky black antique brick walls and floor tiles reduce the restlessness and anxiety brought by the warm red, achieving a delicate balance between color and material temperature. Materials, colors, and craftsmanship are intrinsically connected with the super symbol tree house. For example, the rattan for wall decoration, the rattan for tree house, and the rattan for door panels are the same one with different handling methods.
Lu'itau o le Mamanu: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
Su'esu'ega: Research background: Commercial space.
Research object:20-year old restaurant chain brand .
Research purpose: We had 2 challenges. This roast duck restaurant brand - Da Ya Li, has been in the catering market for over two decades. The first challenge was aging problem of an old brand, and the other challenge was how to better integrate into the local Sichuan culture as a Beijing cuisine.
Method: Feel the image of "visual symbols" in the space, a "subversive" spatial processing technique.
Commercial value: To realize two values, one is communication value, so that consumers have a topical communication carrier, and the other is the ability to form a brand visualization symbol to strengthen and deepen the brand experience.
Fa'aosofia: The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking image, which evokes taste memory and recalls national culture at the same time.
Umi o le Poloketi: The project started in June 2019 in Chengdu and finished in September 2019 in Chengdu.
Fa'agasologa o Galuega: To feel the image of "visual symbol" in the space, two values must be realized. One is to spread the value, customers have a topical communication carrier , and the other is to be able to form a brand visual symbol, strengthen and deepen the experience of the brand. The core visual focus of the space is the red tree house. This super-symbol image can form a memory point for a brand, and create better spreading effect, so that the local has a new understanding of Beijing cuisine.
Sui o le 'Au: Wei Wu, Jia Qifeng, Liu Chenyang, Jia Chenjuan, Jin Shengxu, Ying Zheguang
Fa'aaloaloga o Ata: All Images
Photography: Shi Yunfeng
Project planning: Lele Brand Strategy