O le mamanu Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe e Akbank T.A.S o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Fa'asavali.
ArioFa'asavali· 2021
Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe
na mamanuina e Akbank T.A.S
Tagata Fa'atau: Akbank
Manumalo o le A' Design Award Ario i le Vaega Fa'asavali
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #114208Le Mamanu
E Uiga ia Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe
O le Akbank ATM o se fesoasoani e faavae i luga o le upega tafailagi ua mamanuina mo masini faaautometi mo tupe. O le fesoasoani e faaali i luga o mata o le 1024 i le 768 pixel ma e lagolagoina le tele o gagana, e aofia ai le faaPeretania, faaSiamani, faaRusia ma le faaFalani. O se laulau faavaomamalu ua faapatino e tuuina mai ai mea e faavae i luga o mamanu o amioga a le tagata faaaoga ma faataitaiga o faaiuga tau tupe. O faatulagaga faigofie ma faamatalaga manino e fesoasoani i tagata faaaoga e mulimuli i laasaga taitasi. O le faiga e pei o le telefoni feaveai e faaaoga ai fesootaiga masani, ma o le averesi o se fefaatauaiga e alu ai pe tusa ma le sefulu sekone e faaitiitia nai lo le taimi ua tuanai.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Akbank ATM Primary Function: Fesoasoani Masini Faaautometi mo Tupe o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
- Fua & Fa'apipi'i
- 1024px X 768px screens within an Automated-Teller-Machine device
- Fa'ailoga
- Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
- Tekonolosi Gaosiga
- The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js - Lu'itau o le Mamanu
- While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
- Su'esu'ega
- With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
- Fa'aosofia
- The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
- Umi o le Poloketi
- The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
- Fa'agasologa o Galuega
- Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
- Pateni
- Copyrights belong to Akbank T.A.Ş, 2020.
- Sui o le 'Au
- Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team - Fa'aaloaloga o Ata
- Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020
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