Action Means Everything Fa'asalalauga Fa'asalalauga e Hsiao-Wen Hu

O le mamanu Action Means Everything Fa'asalalauga Fa'asalalauga e Hsiao-Wen Hu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2021

Action Means Everything Fa'asalalauga Fa'asalalauga

na mamanuina e Hsiao-Wen Hu

Tagata Fa'atau: Hsiao-Wen Hu

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

42,241

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #114235

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Action Means Everything Fa'asalalauga Fa'asalalauga

O lenei fa'aupuga fa'aupuga o lo'o fa'atauaina ai le taua o gaioiga i luga o folafolaga gaogao, e fa'amoemoe e fa'ailoa ai e tagata suiga ma le fa'amalosia e aumaia e ala i le auai malosi. O se galuega fa'avae na fa'atinoina e le tagata lava ia e fa'amanatu ai le taua o le fa'atinoina, fa'apea fo'i ma le tali atu i le va fealoa'i i lea taimi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Action Means Everything Fa'asalalauga Fa'asalalauga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Action Means Everything Fa'asalalauga Fa'asalalauga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Action Means Everything Fa'asalalauga Fa'asalalauga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Fua & Fa'apipi'i: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Fa'ailoga: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Tekonolosi Gaosiga: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Lu'itau o le Mamanu: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Fa'aosofia: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Fa'agasologa o Galuega: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Faitau le Fa'asalalauga

Lagolago Tau Tupe