O le mamanu Happetsy Primary Function: Faʻasinomaga o le Faʻailoga e Anamarija Leljak o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.
ArioAta Fa'atusa· 2021
Happetsy Primary Function: Faʻasinomaga o le Faʻailoga
na mamanuina e Anamarija Leljak
Tagata Fa'atau: Happetsy
Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #122375Le Mamanu
E Uiga ia Happetsy Primary Function: Faʻasinomaga o le Faʻailoga
Book Text: O le Happetsy o se faʻasinomaga o le faʻailoga na faia mo se kamupani e faʻatau ai oloa mo fagafao. O le mamanu e tuʻufaʻatasia ai se faiga tuai faʻaonaponei ma se faiga faʻaonaponei faʻaitiitia. O le uiga tuai o loʻo faʻaalia e ala i le lisi o lanu, se ituaiga mataitusi tusi lima, ma mamanu tumutumu. O faʻatulagaga mama, avanoa avanoa, ma se ituaiga mataitusi sans serif e faʻaopoopoina ai se paʻu faʻaonaponei fou. O le logo e tuʻufaʻatasia ai se ata o se pusi ma se taifau ma se faʻatafafa e fa, o se foliga e fesoʻotaʻi ma le mautu ma le faamaoni. O ata uma na tusia o ni vector ma tuʻuina atu i lanu RGB, CMYK, ma Pantone mo se foliga tutusa i faʻasalalauga uma.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai Happetsy Primary Function: Faʻasinomaga o le Faʻailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Happetsy Primary Function: Faʻasinomaga o le Faʻailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Happetsy Primary Function: Faʻasinomaga o le Faʻailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- The uniqueness in Happetsy brand design lies in simplicity, and in the playful game of the old-school retro style with elements of modern design minimalism. Retro style is embodied in the color palette, handwritten typeface, and polka dot patterns. On the other hand, the clean design, layouts, empty spaces, and sans serif typeface are framing the retro brand look with a fresh modern touch.
- Fua & Fa'apipi'i
- Thank you cards are printed on matte paper of 200g. These printing decisions were made in order to present the brand product offer. Happetsy offers quality and yet affordable products. In order to keep the brand's visual story coherent, all the graphics and illustrations were vectorized and saved as print-ready files.
- Fa'ailoga
- Visual identity, Logo Design, Stationery, Playful Branding, Pets, Merchandise
- Tekonolosi Gaosiga
- All the graphics were made in Adobe Illustrator to remain the vector quality. The logo design was made based on the Golden Ratio rule in order to appear in the most appealing way. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
- Lu'itau o le Mamanu
- Duration of the shipping and non-sustainable production were the main company challenges, translating to the identity design that had to express trust, loyalty, and connection to end customers and create an emotional bond.
- Su'esu'ega
- Target audience, Millenials living in South-West America have proven to be looking for emotional attachments to the brands, especially in the pet industry. Illustrative logo, and modern-retro look, have been identified to deliver this message across. In order to evoke positive feelings, and paint the main brand value - happiness, the logo consists of an organic part (pleasant illustration of a cat and dog) and the rectangle that carries the meaning of stability, and loyalty in American culture.
- Fa'aosofia
- The inspiration came from the overflow of positivity that humans experience when they come home to their pets after a long day at work.
Visual idea was framed by modern-retro aesthetics, as this was found to be resonating most with the target audience. Since the main goal was to create a cute brand identity, the visual story portrays happy pets that enjoy each other's company while jumping out of the box. Smiling, cartoonish, fatty look of the pets was an inspiration to boost positive emotions - Umi o le Poloketi
- The project started in March 2019 and finished in May 2019 in Denmark.
- Fa'agasologa o Galuega
- The brand manual was provided as a guide for the client in order to be able to show a consistent brand story. Usage of a retro dot pattern & catchy retro colors across all the media creates a recognizable brand appearance. In this way target audience is able to connect and recognize the brand even without seeing the logo.
- Fa'aaloaloga o Ata
- Image #1: Creator: Anamarija Leljak, Logo design,2019.
Image #2: Creator: Anamarija Leljak, Business Cards, 2019.
Image #3: Creator: Anamarija Leljak, Logo Golden Ratio, 2019.
Image #4: Creator: Anamarija Leljak, Stationery design, 2019.
Image #4: Creator: Anamarija Leljak, Merchandise, 2019.
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
