Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi e Dennis Furniss

O le mamanu Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi e Dennis Furniss o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Fa'alauiloa.

AuroFa'alauiloa· 2021

Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi

na mamanuina e Dennis Furniss

Tagata Fa'atau: Doritos

Manumalo o le A' Design Award Auro i le Vaega Fa'alauiloa

98,262

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #122993

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi

O le One Kiss, One Donation o se faʻasalalauga faʻatekinolosi na faia mo Doritos e lagolago ai le nuʻu LGBTQ. O le faʻasalalauga na valaʻaulia ai tagata e faʻasoa ata o i latou o loʻo sogi atu i uo, aiga ma e pele. O sogi taʻitasi na faʻasoaina na liua e avea ma foaʻi tupe i le nuʻu. O le faʻasalalauga na faʻatinoina i luga o le televise, faʻasalalauga faʻaagafesootai, auala i luga o le initaneti ma gaoioiga faʻailoga. Na faʻagaoioia mo masina e lua i Mekisiko ma Pasila ma maua ai tali mai le lalolagi atoa. O le sini o le faʻafesoʻotaʻia lea o tagata i le taimi o le vavae ese faʻaagafesootai.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Doritos One Kiss One Donation Faʻasalalauga Faʻasalalau Faʻatekinolosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Fua & Fa'apipi'i: Does not apply
Fa'ailoga: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tekonolosi Gaosiga: We leveraged a marketing mix of TV, social media, online, branded activations.
Lu'itau o le Mamanu: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Su'esu'ega: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Fa'aosofia: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Umi o le Poloketi: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Fa'agasologa o Galuega: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Sui o le 'Au: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Fa'aaloaloga o Ata: All images are property of PepsiCo International