Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele e Fabiano Dalmacio

O le mamanu Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele e Fabiano Dalmacio o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.

ArioFa'alauiloa· 2021

Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele

na mamanuina e Fabiano Dalmacio

Tagata Fa'atau: Rothco, part of Accenture Interactive

Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa

34,688

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #122999

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele

O le Full Moon o se faʻasalalauga i luga o le ala o faʻasalalauga lautele na faia mo Guinness. O le ata na lomia i luga o Facebook ma Instagram i totonu o feed ma tala i le po o le Halloween i le 2020, ina ua vaʻaia se masina lanumoana e seasea maua i le lalolagi atoa. O le ata na gaosia e ala i le toe faʻaleleia ma le faʻaogaina o ata i Adobe Photoshop. O faʻamatalaga o le masina e maualuga le iloagofie, ata o le faʻailoga ma le lanu o le pia na tuʻufaʻatasia i vaega eseese e fai ai se ata e tasi. O le faʻamoemoe ia auai i se talanoaga i le lalolagi atoa e ala i se sootaga faigofie i le va o le masina ma se ipu pia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Full Moon Galuega Autu: Faʻasalalauga i luga o le Ala o Faʻasalalauga Lautele o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: While the whole world was talking about this curious full moon, Guinness became part of the conversation by posting this unique visual to light up social media feeds on Halloween night.
Fua & Fa'apipi'i: Facebook & Instagram feed/stories.
Fa'ailoga: beer, Guinness, halloween, moon, Ireland
Tekonolosi Gaosiga: The project was designed on Adobe Photoshop through retouching and photo manipulation using high resolution images. The final image is a combination of layers using moon references, Guinness images and beer textures.
Lu'itau o le Mamanu: The biggest challenge involved retouching and photo manipulation to find the right visual balance. This was achieved on Photoshop by combining different layers with images from the archive and brand assets like the creamy foam photography.
Su'esu'ega: Using the visual database from websites like Google and Nasa, a vast image research was made and a rich archive was created to be used as reference while developing the project. Then these images were combined and compared with brand assets to create the final visual.
Fa'aosofia: A blue moon, as anyone who has heard the phrase might guess, is a rare phenomenon. A blue moon on Halloween visible all over the globe is even more rare. This unique event happened on 31 October 2020, and the next one will only happen on Halloween 2039.
Umi o le Poloketi: The project was developed in October 2020 in Dublin, Ireland.
Fa'agasologa o Galuega: The post reached 662,500 people in Ireland, driving 2,600
to the brand website - www.guinness.com - in only a few hours.
Sui o le 'Au: Advertising Agency: Rothco, part of Accenture Interactive
Chief Creative Officer: Alan Kelly
Executive Creative Director: Jen Speirs
Creative Director: Stephen Rogers
Art Director: Fabiano Dalmácio
Managing Partner: Zara Flynn
Account Director: Karen Austin
Account Manager: Susan Maguire