I Love You From Afar Fa'aagafesootai e Alvaro Gonzalez and Renato Galecio

O le mamanu I Love You From Afar Fa'aagafesootai e Alvaro Gonzalez and Renato Galecio o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Fa'alauiloa.

ApamemeaFa'alauiloa· 2021

I Love You From Afar Fa'aagafesootai

na mamanuina e Alvaro Gonzalez and Renato Galecio

Tagata Fa'atau: Inbrax

Manumalo o le A' Design Award Apamemea i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #123514

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia I Love You From Afar Fa'aagafesootai

I le amataga o le fa'ama'i pipisi, ina ua i totonu o le tapuaiga tagata uma i Chile, na tapunia faleoloa uma a Miniso, ma ina ia fa'atumauina le tautinoga i lona au maimoa, na fatuina le kamupeni "Ou te Alofa Ia Te Oe Mai Mamao", lea na faatinoina 100% i luga o le initaneti ma tu'uina atu le faitau afe o manatu e fa'afiafia ai lona au tagata fa'atau a'o latou i totonu o le tapuaiga.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai I Love You From Afar Fa'aagafesootai, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina I Love You From Afar Fa'aagafesootai e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. I Love You From Afar Fa'aagafesootai e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: At the beginning of the pandemic, when everyone was in quarantine in Chile, all MINISO stores were closed and to maintain the commitment to its audience, the I Love You From Afar campaign was created, which is executed 100% online delivering thousands of ideas to entertain your consumers while they were locked up.
Fua & Fa'apipi'i: Stories, Posts, Carrousels
Fa'ailoga: Inbrax, Miniso, Chile, I Love You From Afar
Tekonolosi Gaosiga: Social Media, Vectorial Illustrations, Illustrator
Lu'itau o le Mamanu: The challenge was to generate hundreds of designs and characters to maintain communication and be in concert in a pandemic with the Miniso lovers.
Su'esu'ega: Chile had recently entered quarantine and Miniso had to create an authentic way to maintain contact with them, especially since all its stores were closed.
Fa'aosofia: Entertaining and giving love to all the followers of MINISO in Chile was the mission that inspired the realization of this campaign, which at the same time, in addition to giving love, was educating users on how to prevent the spread of Covid-19.
Umi o le Poloketi: We designed a series of mandalas with the themes of the main Miniso characters and they were made available on social networks for everyone to intervene with their designs and drawings, which were also amplified with well-known influencers of the brand in the local market.
Pateni: Miniso, Inbrax
Sui o le 'Au: Pedro Antolín
Pancho González
Renato Galecio
Álvaro González
Fa'aaloaloga o Ata: Miniso, Inbrax