Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga e Sxdesign

O le mamanu Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga e Sxdesign o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2022

Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga

na mamanuina e Sxdesign

Tagata Fa'atau: MC basketball community

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

47,447

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131771

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga

Mamba Chiliast o se faasinomaga o le ituaiga na faia mo se nuu pasiketipolo na faavaeina e le au fiafia i le Mamba Mentality. O le faasinomaga e tuufaatasia ai sui e ala i gaoioiga pasiketipolo ma tuuina atu ai ia i latou se lagona o le auai, mimigao ma le tulaga ese. O le faailoga e faaaoga ai le foliga o se hexagram e fai ma ana fausaga vaaia, e fausia e le tuufaatasiga o mataitusi M ma le C. O se mata ua tuu i le totonugalemu vaaia e faatusalia ai le Mamba. O le hexagram e faamanatu mai ai fesootaiga masani o le talitonuga, faalapotopotoga ma le malosi. O le faailoga e mafai ona lolomiina, suiina pe faafefeteina i le tele o lapopoa eseese.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mamba Chiliast Galuega Autu: Faasinomaga o le Ituaiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
Fua & Fa'apipi'i: It can be printed, sewed or injection molded in a variety of sizes
Fa'ailoga: brand identity, logo, branding, mamba, basketball
Tekonolosi Gaosiga: The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
Lu'itau o le Mamanu: To appeal to and attract Kobe fans without the use of basketball elements.
Su'esu'ega: We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
Fa'aosofia: The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.

The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory.
Umi o le Poloketi: The project started in August 2021 and finished in November 2021 in Beijing, China.
Fa'agasologa o Galuega: Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality
Pateni: Sxdesign
Sui o le 'Au: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Fa'aaloaloga o Ata: Sxdesign