Amaro Lifestyle Faleoloa e Leticia Nobell

O le mamanu Amaro Lifestyle Faleoloa e Leticia Nobell o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Ario i le Vaega Tauva Mamanu Totonu.

ArioTotonu· 2022

Amaro Lifestyle Faleoloa

na mamanuina e Leticia Nobell

Tagata Fa'atau: Amaro

Manumalo o le A' Design Award Ario i le Vaega Totonu

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #131705

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Amaro Lifestyle Faleoloa

O faleoloa fou a Amaro o loʻo atagia mai ai le faʻailoga o le olaga, faʻafesoʻotaʻi fafine i faʻataʻitaʻiga, mamanu, tekinolosi, lalelei ma le soifua maloloina i vaega eseese i totonu o se faʻasologa vai. O pupuni ma laina fafine o se fafine, o le faigofie i mea mataʻutia ma le tuʻufaʻatasia o le natura na faʻaosofia ai lenei mamanu, lea o le a lagona ai e le tagata faʻafeiloaʻi ma faʻafiafiaina i se avanoa, i le taimi lava e tasi, laʻititi ma mauoa, tekinolosi ma le mafanafana, fa'aonaponei ma mafanafana, liliu fa'afeagai i mea fa'aopoopo.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Amaro Lifestyle Faleoloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Amaro Lifestyle Faleoloa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Amaro Lifestyle Faleoloa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Fua & Fa'apipi'i: Total floor area is 1300 square meters
Fa'ailoga: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Tekonolosi Gaosiga: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Lu'itau o le Mamanu: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Su'esu'ega: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Fa'aosofia: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Umi o le Poloketi: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Fa'agasologa o Galuega: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Sui o le 'Au: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Fa'aaloaloga o Ata: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso