Transam Carriers Faasinomaga o le Pisinisi e Maksim Zinchuk

O le mamanu Transam Carriers Faasinomaga o le Pisinisi e Maksim Zinchuk o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

Transam Carriers Faasinomaga o le Pisinisi

na mamanuina e Maksim Zinchuk

Tagata Fa'atau: NUMZ Graphics

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

11,396

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139409

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Transam Carriers Faasinomaga o le Pisinisi

O le Transam Carriers ose faasinomaga pisinisi na faia mo se kamupani felauaiga ma faʻatautaia oloa e faavae i Toronto, Kanata. O le faasinomaga ua fausia i le Zubr, poʻo le Puaa Vao a Europa, o se manu mai Sasaʻe Europa e faʻatusalia ai le tulaga tulaga ese ma le mana. Ua faʻaofi le ulu o le manu i totonu o se tafatolu, ma o se faʻamau faʻapitoa faʻasee e maua ai le logo se foliga malosi ma soona gaoioi. O le samasama ma le uliuli o ni lanu autu e lua. O lenei faʻatulagaga ua faʻaaogaina i luga o loli a le kamupani, upegatafaʻilagi, ala faʻasalalau agafesootai, meaʻofisa, faʻasalalauga, ma oloa faʻalauiloa. O tafatolu samasama i totonu o ata faʻamamanuina e faʻamalamalamaina ai le meatotino i totonu o le pisinisi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Transam Carriers Faasinomaga o le Pisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Transam Carriers Faasinomaga o le Pisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Transam Carriers Faasinomaga o le Pisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
Fua & Fa'apipi'i: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
Fa'ailoga: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
Tekonolosi Gaosiga: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
Lu'itau o le Mamanu: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
Su'esu'ega: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
Fa'aosofia: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
Umi o le Poloketi: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
Fa'agasologa o Galuega: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
Sui o le 'Au: Designer: Maksim Zinchuk
Fa'aaloaloga o Ata: Maxim Zinchuk, NUMZ Graphics