Siela Afifiga Mea Teuteu e Olga Takhtarova

O le mamanu Siela Afifiga Mea Teuteu e Olga Takhtarova o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2022

Siela Afifiga Mea Teuteu

na mamanuina e Olga Takhtarova

Tagata Fa'atau: Sot B&d

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #139422

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Siela Afifiga Mea Teuteu

Siela o se mamanu afifiga mo se laina o mea teuteu a tamaiti. O le mamanu e faaaogaina ai se paipa palasitika paepae e 75 ml, teuteuina i ala o le lolomi mata (screen printing) ma le lolomi pea (pad printing). O ata faatusa ua tuuina i le ogatotonu o le mamanu, ma e tasi le tagata e faaali mai i nofoaga ma tulaga eseese i luga o le laina. O le faailoga lanu e fesoasoani i tagata faatau ina ia mafai ona iloa le eseesega o oloa. Ua faaitiitia le tusitusiga i le maualalo lava, ina ia vave ona iloa le oloa saʻo i luga o le fata faatau. O le mata paepae e tausia ai le manino ma le faigofie ona vaai i ata faatusa.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Siela Afifiga Mea Teuteu, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Siela Afifiga Mea Teuteu e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Siela Afifiga Mea Teuteu e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
Fua & Fa'apipi'i: Plastic tube cream bottle 75 ml. White color
Fa'ailoga: Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
Tekonolosi Gaosiga: Screen and pad printing method
Lu'itau o le Mamanu: Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
Su'esu'ega: The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
Fa'aosofia: Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
Umi o le Poloketi: This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
Fa'agasologa o Galuega: The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.