Restless Chopsticks Ipu Laulau e Marko Stanojevic

O le mamanu Restless Chopsticks Ipu Laulau e Marko Stanojevic o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Meafale Umukuka.

ApamemeaMeafale Umukuka· 2023

Restless Chopsticks Ipu Laulau

na mamanuina e Marko Stanojevic

Tagata Fa'atau: UMA Network Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Meafale Umukuka

18,490

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #145167

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Restless Chopsticks Ipu Laulau

O Uma ose kamupani fa'atau pisinisi a Hong Kong e taula'i ile tamaoaiga fa'atupu. O laau tootoo e le malolo na mamanuina e fai ma mea faamanatu, e fai ma sui o le kamupani & #039 ;le taua o le teu faafaigaluegaina o punaoa e fai ai se suiga. O le logo a le kamupani e pei o se pulupulu i luga o se laina mafolafola, lea na faʻapipiʻi i totonu o se fasi laau faʻamau. O le vaega pito i luma o se fasi laau e sii i luga i taimi uma ma tuu ese mai luga o le laulau, e aveese ai le manaʻoga mo le faʻamalo. O le Pulse ua mamanuina ina ia lava le va o taimi uma, aua le feto'ai, ma e aoga mo le pikiina o meaai, seia oo lava i nai mea laiti e sili ona faigata.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Restless Chopsticks Ipu Laulau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Restless Chopsticks Ipu Laulau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Restless Chopsticks Ipu Laulau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The body of a chopstick is divided into sections: one at top is held by hand and the other one at the tip comes in contact with food and mouth, with an overlooked neutral zone between them. This zone is where the design intervention took place - a ‘distancer’ shaped like the company logo (a Pulse on the flat line) was inserted, elevating the tip of the chopstick away from the surface however it dropped down, eliminating the need for a chopstick rest. This is done, regarding the positioning and size, so that the chopsticks remain functional and do not collide when in use.
Fua & Fa'apipi'i: The product is 260mm long, with 7.5mm width at the back end and 3.5 at the front. The Pulse segment itself is 25mm long and 13.5mm wide between the maximum-distance points. This makes the front end always elevated from the surface by a minimum of 5.5mm.
Fa'ailoga: Tableware, chopsticks, utensils, tradition, narrative design, memento object
Tekonolosi Gaosiga: The product is made of titanium with bi-color titanium coating (dark gray and gold), all food-grade. Surface is polished in two steps allowing for two finishes.
Lu'itau o le Mamanu: It was a challenge to transform an ordinary object, a pair of chopsticks, into a future-proofing tradition and contemporized heritage. Their beautiful simplicity is only disturbed by the fact that a third object is actually needed in the etiquette of how they are used - a chopstick rest. This contradiction of “clean two that actually need a third” to work properly made the design direction clear: find a way for the purpose that the chopstick rest is for to be fulfilled, but without the rest.
Su'esu'ega: Remaining true to East Asian heritage, the Pulse (life) segment is titanium coated in golden color with polished surface finish, while the straight parts (flat line) of the chopstick are titanium coated in matte dark gray with brushed finish to create contrast between the two. Each polishing and titanium-gold coating of the Pulse is on purpose done in a low controlled manner against highly controlled and repetitive-mass-production feel of the brushed, dark-gray flat line parts of the object. Allowing shiny, golden randomness to happen is in tune to the actual beauty of randomness of a real life. Finally, on a very concrete level, it makes each chopstick piece unique and special.
Fa'aosofia: UMA is a Hong Kong venture capital company focused on creative economies. The task was to design a multi-facetted communication object representing the company's values (invest resources to make a change), but also to be able to function independently in a retail environment. A set of chopsticks, iconic and recognizable, culturally relevant, was a chosen as a topic. UMA logo, a Pulse on the flat line, was embedded into a flat-lined chopstick becoming its' functional, aesthetical and communication core, all in one stroke.
Umi o le Poloketi: Hong Kong SAR, China
Fa'agasologa o Galuega: Chopsticks with no rest :)
Pateni: UMA Network Limited
Fa'aaloaloga o Ata: UMA Network Limited