Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up e Moneys Studio

O le mamanu Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up e Moneys Studio o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2023

Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up

na mamanuina e Moneys Studio

Tagata Fa'atau: Moneys Studio

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

12,755

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #147287

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up

O le Absolut Lab o se faleoloa pop-up ma se avanoa faʻaaliga i Shanghai, Saina. O le vaega i totonu na faia mai vaega tuufaatasi, lea e mafai ai ona talepeina, toe faʻaaogaina ma toe faʻaaogaina le avanoa. O le faʻamalosia o mamanu na maua mai le Mobius Strip. O le faitotoʻa e iai se alalaupapa pipiʻi na faia mai laupapa polycarbonate ma mea faʻaataata, e fausia ai se ala taamilosaga mautu. O le faʻalava faʻaataata e faʻaitiitia ai le lagona o le vaapiapi. O pepa kraft mafai ona toe faʻaaogaina, uʻamea stainless ma laupapa polycarbonate o mea autu ia na faʻaaogaina. O vaega uma na muai fausia, ma o le fausiaina i le nofoaga na maeʻa i totogi e 60 itula.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Absolut Lab Fuafuaga i Totonu o le Faleoloa Pop-Up e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: ABSOLUT's century-old brand culture was communicated in this space through a low-carbon and environment-friendly way. Formed by modular components, the space showed a sense of lightness and fluidity. The modular elements are reusable, which transcend time and echo the everlasting charm of the century-old brand. Besides, the modular design approach created a modern shopping experience, and produced a space featuring a distinctive style and a sense of free fusion just like the Mobius Strip.
Fua & Fa'apipi'i: Low-carbon and eco-friendly design was highlighted in the project. Recyclable kraft paper, stainless steel, and polycarbonate sheets were chosen as the main materials. Papers rolls were used for a large area of walls, which avoided pollution brought by oil painting. Modules in the interior space were mainly made of stainless steel. The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials. All the props could be recycled after the temporary space was dismantled.
Fa'ailoga: Sustainable materials, Green, Recyclable kraft paper, Modular design, Classless space, Innovation, Diversity, Equality, Mobius Strip
Tekonolosi Gaosiga: The entrance featured a corridor made of curved polycarbonate sheets and mirrored materials, which extended from the indoors to the public outdoor spaces. It formed a structure similar to the Mobius Strip, which broke the spatial boundary and created a curving circulation route. A mirrored ceiling was adopted in the interior, to erase the sense of narrowness in the space and showcase a new and diversified image of the brand. All modules were prefabricated, which were efficient and eco-friendly.
Lu'itau o le Mamanu: Creating a pop-up store that reflects the brand's features in a space less than 150 square meters through a low-carbon and environment-friendly way was a big challenge. Besides, the tight construction schedule made the task even challenging.

In response, the designers innovatively adopted modular components to construct the space. The modular approach maximized the protection of environment while satisfying functional needs. Finally, the construction of the store was completed in just 60 hours.
Su'esu'ega: This pop-up store was transformed from a narrow space, and was required to finish on-site construction in merely five days. At the beginning of the project, the designers envisioned a new space image that echoed with the surrounding neighborhood and community, and reconsidered the social boundary between people from the perspective of contemporary art and creative culture.
Fa'aosofia: ABSOLUT LAB is a global program of Sweden vodka brand Absolut, and this project was the first experiential store of ABSOLUT LAB. Renovated from an existing site, this pop-up store showcased a free and artistic lifestyle through a modular system. Drawing design inspiration from the Mobius Strip, the space created a fluid shopping experience and conveyed the brand's spirit of striving for excellence to Chinese consumers.
Umi o le Poloketi: The project started in May 2019 and finished in July 2019 in Shanghai, China.
Fa'agasologa o Galuega: The image of Absolut's typical bottles was refreshed in the space through new materials and forms. The multiple curved surfaces expressed a sense of infinity of the iconic bottles. Stainless steel, which features a sense of technology, endowed the space with a unique temperament. The material was hollowed out, producing an integration of lightness and solidness and creating open views in the space. The formal design of details fully manifested the characteristics of the brand.
Sui o le 'Au: Joyce Dong
Yue Qian
Wenhao Liu
Shijie Li
Ting-yu Chen
Fa'aaloaloga o Ata: YKS