Namito Ata o le Uiga o Meataalo Faatufugaga e Ge Zhang

O le mamanu Namito Ata o le Uiga o Meataalo Faatufugaga e Ge Zhang o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Auro i le Vaega Tauva Mamanu Fa'alauiloa.

AuroFa'alauiloa· 2023

Namito Ata o le Uiga o Meataalo Faatufugaga

na mamanuina e Ge Zhang

Tagata Fa'atau: Ge Zhang

Manumalo o le A' Design Award Auro i le Vaega Fa'alauiloa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #149033

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Namito Ata o le Uiga o Meataalo Faatufugaga

O Namito o se ata o meataalo faatufugaga faakomepiuta na faia mo faamoemoega faapisinisi. O Namito o se teine e iai laugutu e pei o se peach, o le lauulu mumu e pei o se pulou pupuni ma se teuga o le ulu e pei o taliga o le lapiti. E ofuina se ofu mumu ma tu ma ona lima i totonu o taga ma ona mata ua moeiini. O ona laugutu faatupu e fausia ai ni fatu se lua ma le mataitusi X, o se faailoga o le alofa i le lalolagi ae teena mea leaga. E faaali le uiga i ata, vitio, faaaliga ma oloa lolomi. O Namito ua fuafuaina e faaitiitia ai le mafatia o le mafaufau ma faamalosia tagata ina ia avea ma i latou lava.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Namito Ata o le Uiga o Meataalo Faatufugaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Namito Ata o le Uiga o Meataalo Faatufugaga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Namito Ata o le Uiga o Meataalo Faatufugaga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Fua & Fa'apipi'i: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Fa'ailoga: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Tekonolosi Gaosiga: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Lu'itau o le Mamanu: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Su'esu'ega: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Fa'aosofia: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Umi o le Poloketi: Since 2021, China
Fa'agasologa o Galuega: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Sui o le 'Au: Ge Zhang
Fa'aaloaloga o Ata: Beijing JiuPin Technology Co., Ltd.