Transatlantic Innovation Week Feso'ota'iga o Taumafaiga e Stefan Maier-Wimmer

O le mamanu Transatlantic Innovation Week Feso'ota'iga o Taumafaiga e Stefan Maier-Wimmer o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alauiloa.

UʻameaFa'alauiloa· 2024

Transatlantic Innovation Week Feso'ota'iga o Taumafaiga

na mamanuina e Stefan Maier-Wimmer

Tagata Fa'atau: U.S. Konsulat München

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alauiloa

47,101

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #153141

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Transatlantic Innovation Week Feso'ota'iga o Taumafaiga

O le Vaiaso o Fa'afouina i le Atalano, na fa'atulagaina e le Ofisa Fa'afeagaiga a Amerika ma Ofisa Ta'avale e lima, o se taumafaiga e tele ona aso e taulai atu i le pa'aga a Siamani ma Amerika ma lona malosi fa'afouina lautele. I lalo o le fa'aliga o lenei tausaga o le fa'atupu mafaufau e saoloto, sa mamanuina se ata fa'amatala o le taumafaiga, itulau taulaga ma le aofaiga atoa o meafaigaluega mo ala fa'asalalauga lautele mo pa'aga o le taumafaiga. O le va'aiga autu o le taumafaiga e tu'ufa'atasia le fa'aliga ma le manatu o le pa'aga e avea ma fe'au autu.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Transatlantic Innovation Week Feso'ota'iga o Taumafaiga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Transatlantic Innovation Week Feso'ota'iga o Taumafaiga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Transatlantic Innovation Week Feso'ota'iga o Taumafaiga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The key visual gives the Transatlantic Innovation Week event series its face. The landing page serves as a central communication platform with a teaser video. It tells the story of the current motto creativity unbound and the overarching goal of the event series: A bridge between partners. At the same time, the creative communication concept encourages others to become part of the event. An advertising toolset helps them to present themselves perfectly and promote own events. The landing page is also the event calendar with all event key dates.
Fa'ailoga: Logo Design, Brand Imagery, Web Design, Interface Design, Moving Pictures & Movies
Tekonolosi Gaosiga: The teaser video was edited with the programs After Effects and Premiere Pro. Moving image material as well as text and image animations were used for the storytelling.
Lu'itau o le Mamanu: The main challenge was to merge the fundamental approach of the transatlantic partnership with the event-specific concept, while still delineating each independently. An additional hurdle involved visualizing the idea of partnership as the overarching message.
Fa'aosofia: Colorful, loud, innovative. The key visual with message is the focus of this cross-media communication and was inspired by the partnership and innovative strength to be emphasized. It shows the impulse power of unleashed creativity. In the event trailer on the landing page, key concepts and futuristic image impressions tell the central idea, inspired by innovative startup industries in areas such as healthcare, fashion, food as well as art and content creation.
Umi o le Poloketi: The project kicked off in mid-March and concluded on April 28 with the last day of the event. The event landing page went live in early April, and the digital promotional materials and tools were provided to partners shortly before the start of the event. With the support of the participating partners, over 50 events took place throughout Germany as part of the "Transatlantic Innovation Week," under the theme "creativity unbound."
Fa'agasologa o Galuega: The transatlantic partnership exemplifies collaborative efforts in policies, resources, and technologies to fuel innovation for a better tomorrow. The Transatlantic Innovation Week aims to harness the creativity of future generations, encouraging them to take risks and generate ideas to address global challenges. Investing in and supporting young innovators is crucial for advancing progress and securing a sustainable future.
Sui o le 'Au: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphic Designer: Jana Himmel
Motion Graphics: Sabine Glaßl
Text: Jakob Wassenaar
Account Manager: Bruna de Morais Soares
Account Manager: Eva-Maria Engelbrecht