Giao Hang Tiet Kiem Mamanu Fa'ailoga e M-N Associates

O le mamanu Giao Hang Tiet Kiem Mamanu Fa'ailoga e M-N Associates o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2024

Giao Hang Tiet Kiem Mamanu Fa'ailoga

na mamanuina e M-N Associates

Tagata Fa'atau: M — N Associates

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

115,625

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #161550

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Giao Hang Tiet Kiem Mamanu Fa'ailoga

O le suiga o le mamanu fa'ailoga a le Giao Hang Tiet Kiem (GHTK) e fa'aalia moni ai le felauaiga ma le aganuu o Vietnam. Ua musuia mai i uili taavale uila ma fa'afanua o alāla la'ititi, o le fa'ailoga tusitusia ua toe mamanuina ma le ata fa'ailoga o le Ataata Mautinoa e fa'ailoa atu ai le fiafia ma le mautinoa e ala i le tu'ufa'atasiga faatekonolosi. O mataitusi fa'aola e fa'aalia ai le malosi malosi o vaaiga fa'aaai o Vietnam, ma fa'amoemoe e fetu'una'i ma tagata o le atunu'u i le vaitau faatekonolosi. O lenei auala fou ma tomai e palania le tala fa'asolopito ma le fa'aonaponaiga, ma pu'eina ai le autu o le soifua malosi o aai o Vietnam.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Giao Hang Tiet Kiem Mamanu Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Giao Hang Tiet Kiem Mamanu Fa'ailoga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Giao Hang Tiet Kiem Mamanu Fa'ailoga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Fua & Fa'apipi'i: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Fa'ailoga: branding, logistic, dynamic, vietnam, green, digital
Tekonolosi Gaosiga: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Lu'itau o le Mamanu: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Su'esu'ega: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Fa'aosofia: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Umi o le Poloketi: The project was done within 6 months and was launched officially February 2024
Fa'agasologa o Galuega: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Sui o le 'Au: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh