Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau e L'Atelier Five Ltd.

O le mamanu Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau e L'Atelier Five Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Totonu.

ApamemeaTotonu· 2025

Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau

na mamanuina e L'Atelier Five Ltd.

Tagata Fa'atau: L'Atelier Five Ltd

Manumalo o le A' Design Award Apamemea i le Vaega Totonu

12,929

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167830

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau

Book Text: O le Diageo Travel Retail o se fausaga i totonu o se fale i totonu o se fale mo le terminal mamalu o le Malaevaalele Faavaomalo o Incheon i Seoul. E aofia ai le faleoloa i le 40.12 mita fa'atafafa ma o ona puipui e 2.7 mita le maualuga. O puipui fa'atagata na faia mai le Corian fa'afefiloi vevela e milo malie i totonu o le avanoa, tusa ai ma le manatu o le vai o lo'o fa'afoliga ai le maa. O u'amea pu, fata fa'aali ua fa'apitoa fausia, ma mea faitino totino e fa'aatoatoa ai le fausaga i totonu. O le fuafuaga milo e ta'ita'ia ai tagata asiasi i luga o se ala e fa'aalia ai le tele o fa'ailoga uisiki i totonu o se siosiomaga to'a filemu ma tu'ufa'atasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Diageo Travel Retail Fausaga i Totonu mo Fale Faʻatau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Fua & Fa'apipi'i: 40.12 meter square
2.7M tall walls
Fa'ailoga: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tekonolosi Gaosiga: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Lu'itau o le Mamanu: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Su'esu'ega: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Fa'aosofia: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Umi o le Poloketi: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Fa'agasologa o Galuega: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Pateni: Diageo Scotland Ltd
Sui o le 'Au: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Fa'aaloaloga o Ata: L’Atelier Five Ltd. and Diageo Scotland Ltd.