Alu sa'o i le anotusi
Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka e Hong Jia Min

O le mamanu Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka e Hong Jia Min o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2025

Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka

na mamanuina e Hong Jia Min

Tagata Fa'atau: Jijia Brand Creative Studio

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

10,066

Lanu

Le Mamanu

E Uiga ia Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka

O le Ruyi Dim Dong o se faailoga fa'apisinisi mo se fale kuka. O le mamanu e fa'afeso'ota'i ai tu ma aga anamua o mea fa'apisinisi ma le faiga falaoa a Europa. O le logo e fa'avae i ni ata fa'a-Aisia se lua, o le pepa ta'ai fa'amamalu ma le atigipusa meaalofa e fa'amasa'a le tapunia. O le vaega taumatau o le mataitusi Ru e liua e avea ma pepa silika ta'ai, o se fa'ailoga o measina fa'aleaganu'u. O le mataitusi Yi e leiloa lona vaega agavale, ma tu'u ai le vaega e ta'ua o Li, lea e foliga tutusa ma se meaalofa o lo'o tatala. O se ata la'au paina e fa'aali mai i luga o faamaufaailoga ma pa'u a le manava, lomia i luga o mea fa'aaogāina e mafai ona fa'aauau pea. O atigipusa meaalofa e fa'aalia ai mea fa'apisinisi e pei o measina fa'aleaganu'u o le aai.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Ruyi Dim Dong Faasinomaga Meatotino: Faailoga Fa'apisinisi mo se Fale Kuka ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
East West Alchemy Revive ancient pastry techniques alongside European bread artistry, bridging tradition and modernity through taste.Gifts with Soul Through culinary craftsmanship, design curated gift boxes blending Eastern aesthetics with functionality, transforming pastries into edible ambassadors of a city cultural essence.
Fua & Fa'apipi'i
Inspired by the brand slogan Pines need not envy peach blossoms, the primary visual system captures the layered texture of pine needles, rendered on sustainable materials to evoke an Eastern aesthetic of timeless elegance. This transforms routine purchases into lightweight cultural encounters. The pine motif extends across seals and belly bands, symbolizing the product enduring quality steadfast as ancient pines.
Fa'ailoga
Health, Creativity, Baking, Chinese, Oriental
Tekonolosi Gaosiga
The visual system distills six operational pillars into essential graphic forms Brand Philosophy, Target Audience, Usage Scenarios, Daily Freshness, Clean Ingredients, Cultural Remix, Through rigorous formal reduction, each business imperative becomes an actionable design syntax.
Lu'itau o le Mamanu
The project requires the seamless integration of multiple elements to simultaneously communicate the brand core identity, embody Oriental aesthetics, and ensure versatile application across diverse scenarios.
Su'esu'ega
Committed to conveying brand essence with minimalist clarity, unlocking expansive possibilities while ensuring sustainable brand evolution.
Fa'aosofia
The design draws from dual Eastern motifs the unfurling scroll and the partially opened gift. The scroll embodies the enduring legacy of tea and dim sum culture, while the half revealed gift box captures the delightful moment of unwrapping a souvenir.The character Ru transforms into scroll like silk ribbons, symbolizing heritage; Yi is deliberately halved, leaving only its right component Li as an unboxed surprise reflecting the subtle grace of Eastern aesthetics.
Umi o le Poloketi
Designed in September 2023 for Nanning, Guangxi, China
Fa'agasologa o Galuega
Anchored in Ming style typography, the right stroke of the character Ru is reimagined as an unfurling scroll its silk like curves converging into a gracefully tapered form, embodying the enduring legacy of tea house culture. The left radical of Yi is intentionally concealed, allowing its right component Li to emerge like a half revealed gift box, subtly evoking the ceremonial unveiling of Eastern refinement.
Pateni
Copyrights belong to Hong Jia Min, 2023.
Sui o le 'Au
Hong Jia Min
Fa'aaloaloga o Ata
Hong Jia Min

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Fa'ailoga