Zona Galuega Autu: Faʻailoga ma le Afifiina e Cansu Dagbagli Ferreira

O le mamanu Zona Galuega Autu: Faʻailoga ma le Afifiina e Cansu Dagbagli Ferreira o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alauiloa.

ArioFa'alauiloa· 2026

Zona Galuega Autu: Faʻailoga ma le Afifiina

na mamanuina e Cansu Dagbagli Ferreira

Tagata Fa'atau: Cansu Ferreira

Manumalo o le A' Design Award Ario i le Vaega Fa'alauiloa

17,574

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181114

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Zona Galuega Autu: Faʻailoga ma le Afifiina

Tusitusiga o le Tusi: O Zona o le uluaʻi seltzer malosi a Angola, e faʻafesoʻotaʻi le measina faʻaleaganuʻu ma se foliga faʻaonapo nei, e iai se faʻailoga faʻamaonia e musuia mai i punavai o Huambo ma le Vaitafe o Okavango. O le mamanu e faʻatatau i se foliga faʻaonapo nei ma le malosi e faʻaaogaina ai lanu fua e tasi ma faʻailoga geometric e tosina atu ai le manatu. O se faʻailoga tusitusiga faʻapitoa e aofia ai se faʻasao vai natia, e faʻaalia ai le uiga moni o le ola ma le tafe o vaitafe. E ala i le tuʻufaʻatasia o lanu felanulanuaʻi ma se faʻatulagaga mama, paʻepaʻe, e ofoina mai e Zona se aafiaga vaaia fou ma faʻamalosia e faʻamanatu ai ona tupuaga e ala i se vaaiga talavou, faʻamuamua le mamanu.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zona Galuega Autu: Faʻailoga ma le Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zona Galuega Autu: Faʻailoga ma le Afifiina e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zona Galuega Autu: Faʻailoga ma le Afifiina o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Fua & Fa'apipi'i: Aluminium 330 ml drink cans
Fa'ailoga: drink, alcohol, colorful, cocktail, angola, fruits
Tekonolosi Gaosiga: Design printed directly on the cans with Pantone system inks.
Lu'itau o le Mamanu: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Su'esu'ega: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Fa'aosofia: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Umi o le Poloketi: 6 months, Angola, USA and France
Fa'agasologa o Galuega: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.