Sunday Park Galuega Autū: Faasinomaga o le Faailoga e Yian Xiang

O le mamanu Sunday Park Galuega Autū: Faasinomaga o le Faailoga e Yian Xiang o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Uʻamea i le Vaega Tauva Mamanu Fa'alauiloa.

UʻameaFa'alauiloa· 2026

Sunday Park Galuega Autū: Faasinomaga o le Faailoga

na mamanuina e Yian Xiang

Tagata Fa'atau: Xiang Yian

Manumalo o le A' Design Award Uʻamea i le Vaega Fa'alauiloa

4,752

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181394

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sunday Park Galuega Autū: Faasinomaga o le Faailoga

Tusitusiga o le Tusi: O le Faasinomaga o le Faailoga a Sunday Park o se faiga vaaia ua faatulagaina lelei na atiina ae mo le vaega o olaga o fagafao i ona aso nei. O le mamanu e fausia ai se anotusi e fetuutuunai e ala i tusitusiga faatonutonu lelei, sootaga paleni o lanu, ma le mafaufau o le tulaga e mafai ona faateleina. E ala i le tuufaatasia o le mafanafana vaaia ma le taofiofia aloaia, e aloese ai le faiga mai le tele o teuga ae tumau pea ona faigofie ona maua ma faatatauina. O lona fausaga e mafai ona fetuutuunai e lagolago ai le faaaogaina tutusa i totonu o afifi, lomiga, ma faavae numera, e fesoasoani ai i le faailoga ona faatumauina le manino ma le tuufaatasiga vaaia mo se taimi umi.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Sunday Park Galuega Autū: Faasinomaga o le Faailoga, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Sunday Park Galuega Autū: Faasinomaga o le Faailoga e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Sunday Park Galuega Autū: Faasinomaga o le Faailoga ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sunday Park Corporate Identity establishes a cohesive visual language for a contemporary pet lifestyle brand. The system integrates a restrained color palette, modular typography, and scalable layout principles to ensure consistency across packaging, print, and digital applications. By combining emotional warmth with structural clarity, the identity transforms everyday pet care into a refined and culturally expressive experience.
Fua & Fa'apipi'i: The corporate identity includes logo system, typography guidelines, color standards, layout grid and application templates. Print specifications follow CMYK and Pantone standards; digital applications are optimized in RGB. Scalable vector formats (AI, EPS, SVG) ensure clarity across sizes. Packaging mockups and brand collateral follow ISO print specifications.
Fa'ailoga: Corporate identity, Visual identity system, Pet lifestyle branding, Typography, Modular design, Minimalism, Brand system, Packaging integration
Tekonolosi Gaosiga: The identity system was developed through grid-based visual structuring and modular typographic hierarchy. Adobe Illustrator and InDesign were used to establish scalable layout rules and brand assets. The system was tested across print prototypes and digital mockups to ensure cross-platform consistency and adaptability for packaging, stationery and online applications.
Lu'itau o le Mamanu: The primary challenge was balancing emotional warmth with structural discipline. The pet industry often favors playful but visually chaotic systems. Establishing a restrained yet expressive identity required rigorous typographic control while maintaining accessibility. Ensuring scalability across diverse applications was a key technical challenge.
Su'esu'ega: Type of Research: Market and visual audit research.
Objective: Identify gaps in contemporary pet branding.
Methodology: Competitive analysis, user behavior observation, and brand mapping.
Tools: Visual benchmarking and layout testing.
Results: Identified lack of structural clarity in existing brands.
Insight: A modular system improves consistency and brand scalability.
Fa'aosofia: The inspiration emerged from observing the growing humanization of pet culture and the lack of refined visual systems within the mass-market pet industry. Many brands rely on overly decorative or chaotic aesthetics. This project explores how minimalism, emotional storytelling, and structured typography can redefine pet branding. It draws from contemporary lifestyle design and research on user behavior to create a calm yet expressive identity.
Umi o le Poloketi: The project started in 2025 in Los Angeles and was developed through 2026. Research, concept development and system design were conducted in the United States, with application testing and prototype production across digital and print environments.
Fa'agasologa o Galuega: The system operates through a clear hierarchy: logo mark, structured typography, color coding and modular grid. Applications adapt across packaging, print and digital interfaces while maintaining consistency. The interaction relies on intuitive layout organization, allowing information to be accessed quickly and reducing visual noise for improved user clarity.
Pateni: Copyrights belong to Xiang Yian, 2026.
Sui o le 'Au: Xiang Yian
Fa'aaloaloga o Ata: Image #1: Designer Xiang Yian, Sunday Park Corporate Identity, 2026
Image #2: Designer Xiang Yian, Packaging Application, 2026
Image #3: Designer Xiang Yian, Brand System Guidelines, 2026