Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga e Hong Kong Trade Development Council

O le mamanu Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga e Hong Kong Trade Development Council o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alavelave.

ArioFa'alavelave· 2020

Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga

na mamanuina e Hong Kong Trade Development Council

Tagata Fa'atau: Hong Kong Trade Development Council

Manumalo o le A' Design Award Ario i le Vaega Fa'alavelave

47,586

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #89982

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga

O le Tomorrow Lab ose mamanu o le avanoa mo fa'afiafiaga na faia mo le Centrestage, ose fa'afiafiaga o teuga na faia i le Hong Kong Convention and Exhibition Centre mo aso e fa. E aofia i le mamanu ni vaega e tolu mo tagata uma: le avanoa e ulufale ai, se fa'aaliga tutotonu ma se malae savali teuga i totonu o le maota o fa'aaliga. Sa fa'aaogaina se autu o se falesu'esu'e fa'aalamanuia fa'aonaponei i le mea atoa. O lima robot fe'avea'i ma fa'aaliga fasi tapeta fe'avea'i na fa'aalia ai teuga fa'ailoga. Sa fausia muamua fafo atu o le nofoaga ia fausaga ma tu'ufa'atasia i aso e tolu. Sa toe fa'aaogaina vaega u'amea gaogao ina ua uma le fa'afiafiaga ma o kapeta e mafai ona fa'aleagaina fa'anatura.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Tomorrow Lab Mamanu o le Avanoa mo Fa'afiafiaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Fua & Fa'apipi'i: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Fa'ailoga: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Tekonolosi Gaosiga: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Lu'itau o le Mamanu: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Su'esu'ega: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Fa'aosofia: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Umi o le Poloketi: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Fa'agasologa o Galuega: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.