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Yingjiagong Baijiu Galuega Autu: Afifi o Meainu e Wen Liu and Xianwen Wu

O le mamanu Yingjiagong Baijiu Galuega Autu: Afifi o Meainu e Wen Liu and Xianwen Wu o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2020

Yingjiagong Baijiu Galuega Autu: Afifi o Meainu

na mamanuina e Wen Liu and Xianwen Wu

Tagata Fa'atau: Anhui Yingjiagong Jiu Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

32,677

Lanu

Le Mamanu

E Uiga ia Yingjiagong Baijiu Galuega Autu: Afifi o Meainu

Yingjiagong Baijiu o se mamanu afifi mo se ava malosi Saina ua faavevela. O le foliga o le Mauga o Dabie ua faaaogaina e fai ma vaega autu o le mamanu. O ata vali Saina masani ma ata laina ua tuufaatasia e fausia ai le ata o le mauga. O se vaega tele o le avanoa paepae ua faaaogaina, ma o le lanu meamata o le lanu autu. O le pusa i fafo e faia i le palasitika e faaitiitia ai le tau ma faataga ai le toe faaaogaina. O le fagu ma le tapuni e faia i sima omea ma se penina faasausau. O le pusa e 136 mm le umi, 116 mm le lautele ma le 290 mm le maualuga. O le mamanu e faaalia ai le tulaga faanatura o le faafefeteina o le fale gaosi ava.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Yingjiagong Baijiu Galuega Autu: Afifi o Meainu, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Yingjiagong Baijiu Galuega Autu: Afifi o Meainu e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Yingjiagong Baijiu Galuega Autu: Afifi o Meainu o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Fua & Fa'apipi'i
The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Fa'ailoga
Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Tekonolosi Gaosiga
The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Lu'itau o le Mamanu
In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Su'esu'ega
The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Fa'aosofia
The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Umi o le Poloketi
The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Fa'agasologa o Galuega
he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Sui o le 'Au
Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Fa'aaloaloga o Ata
Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019

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