Cut and Paste Branding naLisa Winstanley

Dhizaini Cut and Paste Branding naLisa Winstanley ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2021

Cut and Paste Branding

na Lisa Winstanley

Mutengi: Lisa Winstanley

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#103530

Tsvakai Zvimwe Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Cut and Paste Branding

Iyi dhizaini yekushandisa, Cheka uye Nama: Kudzivirira Kuona Kunyomba, inotaura nyaya inogona kubata munhu wese muindasitiri yekugadzira uye zvakadaro kunyengera kwekuona inyaya isingawanzo kukurukurwa. Izvi zvinogona kunge zvichikonzerwa nekusajeka pakati pekutora referensi kubva pamufananidzo uye kukopa kubva pauri. Naizvozvo, zvinokurudzirwa neprojekiti iyi kuunza ruzivo kune grey nzvimbo dzakatenderedza kuona plagiarism uye kuisa izvi pamberi pehurukuro dzakatenderedza hunyanzvi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Cut and Paste Branding, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Cut and Paste Branding inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Cut and Paste Branding inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Kukura & Kupakiwa: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Matagi: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Tekinoroji Yekugadzira: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Changamire yeDhizaini: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Tsvakurudzo: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Chikurudziro: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Nguva yePurojekiti: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Mafambiro eBasa: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Mapetenzi: Copyrights belong to Lisa Winstanley, 2020
Nhengo dzeTimu: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Zvikwereti zveMifananidzo: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng