Wolffstrunk Primary Function: Kuzivikanwa kweKambani naKaren Cuthbert

Dhizaini Wolffstrunk Primary Function: Kuzivikanwa kweKambani naKaren Cuthbert ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2021

Wolffstrunk Primary Function: Kuzivikanwa kweKambani

na Karen Cuthbert

Mutengi: Gerhard Wolff – Wolffstrunk

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Wolffstrunk Primary Function: Kuzivikanwa kweKambani

Wolffstrunk chiziviso chekambani chakagadzirirwa chizita chedoro rezvibereko schnapps nemadoro ezvibereko akagadzirwa mudistillery yakazvimirira. Kudzikiswa kwemifananidzo nekururama ndizvo zvinoratidza chiziviso chinooneka. Mufananidzo wakarerutswa webere unoshanda sechiratidzo chegadziriro chenzira yekambani, uye chimiro chakagadzirwa chedonhwe chinowedzerwa pamufananidzo. Musoro unofamba unopa chiratidzo hunhu hunosetsa uye unobvumira mateuriro anoshanduka. Nzira iyi inosanganisira chiratidzo chakabatanidzwa, magwaro ebhizinesi, marabhero emabhodhoro, mapositi, makadhi eposvo, bhuku rechizita uye chinofamba-famba chidiki chewebhusaiti.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Wolffstrunk Primary Function: Kuzivikanwa kweKambani, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Wolffstrunk Primary Function: Kuzivikanwa kweKambani inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wolffstrunk Primary Function: Kuzivikanwa kweKambani chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Kukura & Kupakiwa: Brandbook: 128 mm x 175 mm, 132 pages
Matagi: Corporate Identity, Corporate Design, Brand Design, Logo Design
Tekinoroji Yekugadzira: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Changamire yeDhizaini: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Tsvakurudzo: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Chikurudziro: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Nguva yePurojekiti: The project was my bachelor thesis and took about 4 month time.
Mafambiro eBasa: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Mapetenzi: Copyrights belong to Karen Cuthbert, 2020
Nhengo dzeTimu: Karen Cuthbert
Zvikwereti zveMifananidzo: #1-#5 Karen Cuthbert, 2020