Yoonly Chiratidzo cheZita naFanny De Bray

Dhizaini Yoonly Chiratidzo cheZita naFanny De Bray ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2021

Yoonly Chiratidzo cheZita

na Fanny De Bray

Mutengi: Made for you

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Yoonly Chiratidzo cheZita

Yoonly chiratidzo chakagadzirirwa mudumbu rekufamba-famba, riri kupa zviitiko kuvafambi vechidiki. Chitauro Y chakasanganiswa nepini yemepu, chichiumba bhatani rekubatidza nekudzima rinotsigira mashoko emuzasi, switch on life (batidza upenyu). Mavara maviri O akaumbwa sechiratidzo cheinfiniti, achiratidza ndangariro dzinogara upenyu hwose. Pasi peveduwo chitauro chinokombamira kurudyi, zvichipa rogo mufananidzo unofambisa uye une mavara akasiyana-siyana. Ruvara rwedaka-green rwunoyeuchidza gungwa nedenga, ruvara rweorenji rwunoyeuchidza dziyo yevanhu nezuva. Chiratidzo ichi chakagadziriswa kuti chishande pamidhiya yedhijitari uye yakadhindwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Yoonly Chiratidzo cheZita, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Yoonly Chiratidzo cheZita inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Yoonly Chiratidzo cheZita inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Kukura & Kupakiwa: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Matagi: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Tekinoroji Yekugadzira: Logo
Business card
Letterhead paper
Envelope
Changamire yeDhizaini: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Tsvakurudzo: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Chikurudziro: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Nguva yePurojekiti: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Mafambiro eBasa: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Mapetenzi: Copyright Made for you
Nhengo dzeTimu: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Zvikwereti zveMifananidzo: Copyright Made for you