Jiangmen Culture and Tourism Chiratidzo neBrand Identity naEUCA Culture and Communications Co. Ltd.

Dhizaini Jiangmen Culture and Tourism Chiratidzo neBrand Identity naEUCA Culture and Communications Co. Ltd. ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2021

Jiangmen Culture and Tourism Chiratidzo neBrand Identity

na EUCA Culture and Communications Co. Ltd.

Mutengi: Jiangmen culture, tourism, radio, television and Sports Bureau

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Jiangmen Culture and Tourism Chiratidzo neBrand Identity

Jiangmen Culture and Tourism ichiratidzo uye brand identity yakagadzirirwa nhamba yetsika neruzhinji rwevashanyi veJiangmen, guta riri muGuangdong Province, kumaodzanyemba kweChina. Chiratidzo ichi chakabva pane tsamba yechiChinese yekare inonzi Men, inoreva gonhi, uye kubva pamufananidzo wechivakwa chinoyeuchidza (memorial archway). Zvinhu zvakatorwa kubva mumufananidzo weguta, zvivakwa, nhaka yetsika, nzvimbo dzakasikwa nemiti yeJiangmen zvakasanganiswa mukati memufananidzo wegonhi. Ndarama isina kupenya (matte gold) inoratidza guta rakapfuma asi rakazvininipisa. Mutemo webrand identity wakagadzirwa kuti utsigire kushandiswa kwakaenzana uye kunotevedzana.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Jiangmen Culture and Tourism Chiratidzo neBrand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Jiangmen Culture and Tourism Chiratidzo neBrand Identity inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Jiangmen Culture and Tourism Chiratidzo neBrand Identity inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Matagi: Branding, City, Culture and tourism, Logo design, Visual system
Changamire yeDhizaini: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Tsvakurudzo: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Chikurudziro: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Nguva yePurojekiti: June 2019 – April 2020, Shanghai, China
Mafambiro eBasa: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Nhengo dzeTimu: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Zvikwereti zveMifananidzo: Ellain Li, Grace Xu， Di Tang