Dhizaini Three Emotions Brand Identity naTsuyoshi Omori ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2021

Three Emotions Brand Identity

na Tsuyoshi Omori

Mutengi: NPO Hansen's Disease Sanatoria World Heritage Promotion Council

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Three Emotions Brand Identity

Manzwiro Matatu chinyorwa che-brand identity chakagadzirirwa sangano risiri rekuwana purofiti muJapan. Sangano iri rinoshanda kuti zvipatara zvekurapa chirwere cheHansen zviwedzerwe paUNESCO World Heritage List. Chiratidzo (logo) chinosanganisa mifananidzo mitatu inoratidza kurwadziwa, kusuwa uye tariro. Muromo wemufananidzo umwe neumwe wakarongwa muchimiro chebhiriji, chinogonawo kuverengwa sechitsamba H. Bhiriji iri rinomiririra bhiriji chairo rakavakwa pachitsuwa apo pane zvipatara zviviri zvekurapa. Mapepa ekuzivisa (posters) ane huzhinji hwe594 kusvika 841 millimeters anoratidzwa muzvikoro zvevana vaduku, makindergarten uye muzvipatara.

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Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Three Emotions Brand Identity, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Three Emotions Brand Identity inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Three Emotions Brand Identity inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The logo and poster of a non-profit organization that aims to have Hansens sanatoriums inscribed on UNESCO's World Heritage List conveys the message that the tragic past of Hansen’s disease patients must not be forgotten.
Kukura & Kupakiwa: Poster: Width 594mm x Height 841mm
Matagi: leprosy, non-profit organization, Hansen Disease Sanatoria, Hansen Disease, Logo
Tekinoroji Yekugadzira: First, we designed pictograms that illustrate three emotions - Agony, sadness, hope - that patients have experienced for years. Then we arranged the mouth parts of each pictogram into bridge-shape to show the will of serving as a mediator of tragic history for future generations. It also looks like an alphabet H, taken from the first letter of the disease.
Changamire yeDhizaini: To reach a wider audience regardless of nationality or generation, we have struggled to design a straightforward, catchy and intuitive logo as much as possible. Successfully, the logo has profound implications, and posters that tell those stories are put up on walls at nursery schools, kindergartens and hospitals today. The logo also appears in the text for history class at local schools.
Tsvakurudzo: The bridge design was inspired by the actual Oku-Nagashima Bridge. It opened in 1988 on the Nagashima Island where two sanatoriums are located, as the result of efforts and struggles by sanatorium residents. Dubbed as Human Recovery Bridge, it has been a symbol of the residents fight against discrimination and prejudice. Now that their average age is over 85, we need to act for them.
Chikurudziro: Our challenge was to tell their noble mission to a wider audience. Their strong will not to repeat negative history is elaborately expressed here. Today, amid the prolonged Covid-19 crisis, we are seeing heartless and cruel behaviors or utterance more often. The strong message behind the logo resonates with us furthermore.
Nguva yePurojekiti: This logo was released in May 2019, updated in April 2020.
Mafambiro eBasa: Posters with the logo are put up on walls at nursery schools, kindergartens and hospitals today, helping raise awareness of youngsters who will support our brighter future. To support their action, the logo and key visual can be downloaded. Such as smartphone standby display or sticker can be downloaded for free from website.
Mapetenzi: Copyrights belong to NPO Hansens Disease Sanatoria World Heritage Promotion Council, 2019.
Nhengo dzeTimu: Arte Director and Designer: Tsuyoshi Omori
Photographer: Hikaru Kodani
Translator: Yukiko Nishikawa
Zvikwereti zveMifananidzo: Image＃1:Photographer Hikaru Kodani, 2020.
Image＃2:Photographer Hikaru Kodani, 2020.
Image＃3:Photographer Hikaru Kodani, 2020.