Dhizaini Lays Signature Ruzivo rweMhando yePop-Up naPepsiCo Design and Innovation ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheChiitiko neMisangano.
GoridheChiitiko· 2021
Lays Signature Ruzivo rweMhando yePop-Up
na PepsiCo Design and Innovation
Mutengi: PepsiCo Design & Innovation
Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheChiitiko
Mukundi weMubairo Akasimbiswa
Simbisa Mamiriro eMubairo we#118889Dhizaini
Nezvekwa Lays Signature Ruzivo rweMhando yePop-Up
Lays Signature iruzivo rwemhando yepop-up rwakagadzirwa ruchitenderedza machipisi embatatisi. Ruzivo urwu runoitirwa panzvimbo dzenguva pfupi mukati mevatengesi vapamusoro, uko bhawa remachipisi remixology rinoshanda sechikuva chidiki. Vashanyi vanoona mutambo unoitwa vakatarisa umo maflavour akasiyana anogadzirwa nemaoko pamberi pavo. Mafambisirwo emitambo uye anobata pfungwa dzakawanda anofungazve nzira iyo machipisi anopiwa, anoravidzwa uye anogovaniswa nayo. Chinangwa ndechekusvika kuvatengi vechidiki vanokoshesa ruzivo rwechokwadi uye kugovana panzvimbo dzemagariro. Chikamu chekutanga chakaratidzwa muchitoro chikuru cheLane Crawford.
Kuzivikanwa
Nezve Mubairo weGoridhe we A' Design Award
Mubairo weGoridhe we A' Design Award wakahwinwa ne Lays Signature Ruzivo rweMhando yePop-Up, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Lays Signature Ruzivo rweMhando yePop-Up inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Lays Signature Ruzivo rweMhando yePop-Up inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.
Shure kweDhizaini
Bepa Renhau
Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.
- Hunhu Hwakasiyana
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Chikurudziro
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Nhengo dzeTimu
- PepsiCo Design & Innovation
Yakatsigirwa
Ongorora Kupfuura Designers.org
Wana zvigadzirwa, masevhisi nemikana kubva kuvatengesi vedu vekushambadza.
Zvimwe Zvekuongorora
Dhizaini Dzakafanana
Ongorora dzimwe dhizaini dzakawana mibairo kubva mudunhu rimwe chete, dzakasarudzwa nekuda kwehunhu hwadzo.
