Dhizaini Math Alive Brand Identity naBrand Core - Visang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2021

Math Alive Brand Identity

na Brand Core - Visang

Mutengi: VISANG Education Inc.

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

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Nezvekwa Math Alive Brand Identity

Dynamic graphic motifs inopfumisa maitiro ekudzidza emasvomhu munzvimbo yekudzidza yakasanganiswa. Parabolic magirafu kubva kusvomhu akafuridzira dhizaini yelogo. Tsamba A naV yakabatana nemutsara unoenderera, uchiratidza kudyidzana pakati pemudzidzisi nemudzidzi. Inosvitsa meseji iyo Math Alive inotungamira vashandisi kuti vave vana vewhiz mumasvomhu. Iwo akakosha ekuona anomiririra shanduko yeabstract math concepts kuita matatu-dimensional graphics. Dambudziko raive rekuenzanisa kunakidzwa uye kunakidza kurongedza kune vateereri vakanangwa nehunyanzvi semhando yedzidzo tekinoroji.

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Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Math Alive Brand Identity, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Math Alive Brand Identity inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Math Alive Brand Identity inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Kukura & Kupakiwa: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Matagi: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Tekinoroji Yekugadzira: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Changamire yeDhizaini: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Tsvakurudzo: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Chikurudziro: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Nguva yePurojekiti: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Mafambiro eBasa: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Nhengo dzeTimu: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Zvikwereti zveMifananidzo: Shutterstock, Clipart Korea