Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita naErika Baczo

Dhizaini Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita naErika Baczo ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2021

Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita

na Erika Baczo

Mutengi: Bergtor

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Mavara

Dhizaini

Nezvekwa Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita

Rugwaro: Bergtor mumiriro wezita wakagadzirirwa bhurangi remagonhi egaraji. Muonero uyu wakavakirwa pamusoro pesystem yakasimba ye grid uye nzira duku yekunyora mavara. Zvimiro zvekiyometri zvakawedzerwa pamavara kuti zviratidzire zvinoreva zita racho. Bhii E rakatsiviwa nezvimiro zvitatu zvakatorwa pfungwa kubva pamitsara mikuru yegonhi regaraji, zvichivaka chidhindwa chirinani chakareruka. Mavara anoshandiswa i duotone yebhiraki negirinhi inopenya, uye Gotham ndiwo font hurukuro. Chidhindwa uye system yemuonero zvakadhirowa mumafomati e vector, saka zvinogona kushandurwa kuenzana nemhando dzakasiyana kuti zvishandiswe pane midhiya yedhijitari uye yakadhindwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Bergtor Visual Identity Chinangwa Chikuru: Muonero Wezita inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Kukura & Kupakiwa: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Matagi: visual identity, modern, simple, timeless, feasibility, reliability
Tekinoroji Yekugadzira: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Changamire yeDhizaini: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Tsvakurudzo: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Chikurudziro: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Nguva yePurojekiti: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Mafambiro eBasa: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Mapetenzi: Copyrights belong to the CEO of the Bergtor company.
Nhengo dzeTimu: Erika Baczó
Alpár Dávid
Zvikwereti zveMifananidzo: Credits to: Adobe stock - main image.