Benin Kuumbwa Kwemhando neZvimiro Zvinooneka naAnja Zambelli Colak

Dhizaini Benin Kuumbwa Kwemhando neZvimiro Zvinooneka naAnja Zambelli Colak ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2021

Benin Kuumbwa Kwemhando neZvimiro Zvinooneka

na Anja Zambelli Colak

Mutengi: Zambelli Brand Design

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Benin Kuumbwa Kwemhando neZvimiro Zvinooneka

Benin mumiriri wechiratidzo chakagadzirirwa kambani inoshanda nemhuri ine makore anopfuura 30 ichiita basa rekofi. Chiratidzo ichi chinotsigira kukura kwebhizinesi rechitoro chekofi kuenda kumhando yefranchise. Mufananidzo weCherub anonyemwerera ndiwo unoshandiswa sechiratidzo chikuru, uchitaura nezveRenaissance uye Italy, nyika yekwakabva kofi yepamusoro-soro. Mavara anopenya epink, blue, yellow uye red pamwe nemufananidzo wemakore aakengeri anounza mafungiro anofadza. Makapu ekutakura nemasaga emapepa anodhindwa papepa rechisikigo uchishandisa CMYK offset printing, ndokosaka mikombe yesimbi ichichengetedza hunhu hwekofi.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Benin Kuumbwa Kwemhando neZvimiro Zvinooneka, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Benin Kuumbwa Kwemhando neZvimiro Zvinooneka inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Benin Kuumbwa Kwemhando neZvimiro Zvinooneka inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Kukura & Kupakiwa: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Matagi: Branding, visual identity, franchise, coffee shop, packaging
Tekinoroji Yekugadzira: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Changamire yeDhizaini: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Tsvakurudzo: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Chikurudziro: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Nguva yePurojekiti: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Mafambiro eBasa: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Nhengo dzeTimu: Anja Zambelli Čolak