Smartmoov Primary Function: Kuzivikanwa kweBhurandi naRicardo Filipe Lopes da Silva

Dhizaini Smartmoov Primary Function: Kuzivikanwa kweBhurandi naRicardo Filipe Lopes da Silva ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2023

Smartmoov Primary Function: Kuzivikanwa kweBhurandi

na Ricardo Filipe Lopes da Silva

Mutengi: Smartmoov

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Nezvekwa Smartmoov Primary Function: Kuzivikanwa kweBhurandi

Book Text: Zvakanakira zvikuru zvemhando iyi yebhizinesi kufamba nekugadziriswa kwebhizinesi. Mubindudzi anokwanisa kuchinja bhizinesi rake kuita mhinduro inoshanduka-shanduka uye inofamba, nekudaro achiwedzera kusvika kwebhizinesi rake pamusika. Bhurandi inoratidza tsika idzi nenzira ine simba uye yeramangwana kuburikidza nesisitimu yekuona inosimba, iyo yakagadzirirwa kufuridzira vateereri vanotarisirwa.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Smartmoov Primary Function: Kuzivikanwa kweBhurandi, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Smartmoov Primary Function: Kuzivikanwa kweBhurandi inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Smartmoov Primary Function: Kuzivikanwa kweBhurandi inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Smartmoov positions itself as a technology company offering mobile solutions that have revolutionized the established way of doing business to fit in an increasingly new consumer lifestyle. The design emphasizes the mobility and the sustainable relations between business owners and customers by implementing a futuristic and minimalist style into the logo system. This system along with the technological color palette allows the visual identity to fit into distinct types of ventures.
Kukura & Kupakiwa: For the stationery, digital media and products, the Visual Identity guidelines were provided to ensure that all the materials will be done correctly. All the graphics and illustrations were vectorized and saved as print-ready files.
Matagi: shop, smartmoov, smart, dynamic, adaptable, mobile, kiosk, renewable, brand
Tekinoroji Yekugadzira: The project was designed in Affinity Designer and Affinity Photo to keep the vector and photo montage quality. The visual system was built based on the Golden Ratio rule by using a Phi grid order to appear in the most harmonious way. On the production step, the designs were delivered in RGB, CMYK colours.
Changamire yeDhizaini: Gathering relevant information about different types of retail business and their relations with customers, and translating it into the right symbols and colour scheme. The challenge was to create a dynamic and integrated visual system in order to communicate neutrality, versatility and mobility.
Tsvakurudzo: The research process was conducted by UX surveys to collect data about how the targeted audience, established and new business owners, could overcome their struggles on the market. In addition, technological and trend research has been carried out to better understand how futuristic trends are perceived by the public today and what companies around the world with a similar business model are building in terms of their brand language.
Chikurudziro: Getting inspired and researched by small and big business owners who thoroughly know the market struggles. Renting a physical space to start a new business can be expensive and extremely bureaucratic these days. To tackle the problem, Smartmoov offers a mobile solution that reaches the target audience anywhere, anytime.
Therefore, exploring this new way of interaction between clients and business owners proposed by Smarmtoov became the key value for the brand identity.
Nguva yePurojekiti: August 2019 to November 2019 in Curitiba, Brazil
Mafambiro eBasa: The design conveys a dynamic visual experience that lures the audience to connect and recognize the brand even without seeing the logo. More than the simple connection to the brand, it inspires the client to go beyond that. In this visual system, the potential owner is advised to adapt and customize its business through tailored visuals, maintaining the brand language.