Dhizaini City Ambassadors School Typographic Brand Identity naTanya Dunaeva ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2022

City Ambassadors School Typographic Brand Identity

na Tanya Dunaeva

Mutengi: Tanya Dunaeva

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

35,175

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#126443

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa City Ambassadors School Typographic Brand Identity

Nhau dzinonakidza dzakavanzwa kuseri kwese kwese kwenzira dzekare uye hazvigoneke kubatanidza Guta nechero diki seti yezviratidzo zvinozivikanwa. Ndichiri kudzidza guta, mumiriri weramangwana anoriwana patsva, sekuti mudzidzi anowana yekutanga kuchikoro. Nekuvaka kwekuzivikanwa, mhinduro yetypographic yakasarudzwa, zvichibva pamusimboti weiyo typographic eclecticism: iyo Old National script, yakapindirana ne cursive script uye anozivikanwa mafonti eavant-garde artists. Mucherechedzo wemuvara ndeye laconic-inopenya mutsvuku.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne City Ambassadors School Typographic Brand Identity, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. City Ambassadors School Typographic Brand Identity inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. City Ambassadors School Typographic Brand Identity chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Kukura & Kupakiwa: Design can be fixed at any staff
Matagi: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Tekinoroji Yekugadzira: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Changamire yeDhizaini: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Tsvakurudzo: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Chikurudziro: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Nguva yePurojekiti: The Project was accomplished during the Summer 2021 in Moscow
Mafambiro eBasa: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Nhengo dzeTimu: Leonid Slavin - tutor
Dmitry Chernogayev - curator