Before the Midnight Hour Fenicha Mifananidzo naMartin Reznik

Dhizaini Before the Midnight Hour Fenicha Mifananidzo naMartin Reznik ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

GoridheGirafiki· 2022

Before the Midnight Hour Fenicha Mifananidzo

na Martin Reznik

Mutengi: Martin Reznik Illustration

Mukundi weMubairo weGoridhe we A' Design Award muChikwata cheGirafiki

61,031

Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#133798

Dzidza Zvimwe Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Before the Midnight Hour Fenicha Mifananidzo

Yakatevedzana yemifananidzo nhema nemichena yakapihwa naMarc Krusin uye inoratidzira yake yakatanhamara fenicha dhizaini yeKnoll naDesalto. Kufemerwa nemakomiki uye noir cinema, chirongwa ichi chinotyora zvibvumirano zvemufananidzo wefenicha nekuunza rondedzero kune zviratidziro, kushandiswa kwemaonero ekuwedzera uye moody noir aesthetic. Kushaikwa kwekuvapo kwevanhu uye zvinhu zvakapararira zvinowedzera chinhu chechakavanzika uye kusahadzika kunyaya, nepo protagonist ichiratidzwa mukupera kunoshamisa. Mifananidzo yese yakadhirowewa digitally muAdobe Photoshop uchishandisa Wacom Cintiq piritsi.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Before the Midnight Hour Fenicha Mifananidzo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Before the Midnight Hour Fenicha Mifananidzo inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Before the Midnight Hour Fenicha Mifananidzo inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
Kukura & Kupakiwa: The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print.
Matagi: illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
Tekinoroji Yekugadzira: Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
Changamire yeDhizaini: The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats.
Tsvakurudzo: Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
Chikurudziro: Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
Nguva yePurojekiti: The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
Mafambiro eBasa: The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself.
Zvikwereti zveMifananidzo: All illustrations: Martin Reznik, 2021