Crcrta Chimiro cheKambani (Corporate Identity) naZilong Chen and Chao Yang

Dhizaini Crcrta Chimiro cheKambani (Corporate Identity) naZilong Chen and Chao Yang ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Crcrta Chimiro cheKambani (Corporate Identity)

na Zilong Chen and Chao Yang

Mutengi: Communication University of Zhejiang

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Crcrta Chimiro cheKambani (Corporate Identity)

Crcrta chimiro chekambani chakagadzirirwa Chinese Research Centre for Radio and TV Art, iri boka rehurumende. Chiratidzo (logo) chinosanganisa mifananidzo nemavara. Mavara anoshandiswa ndiwo matatu ekutanga anoshandiswa mutelevhizheni, tsvuku, girini nebhuruu. Mufananidzo wekamera unoumbwa nemifananidzo mitatu yezvimiro. Zvikwenzi zviviri zvinomirira mafiriteri (filters) nemapepa anoshandiswa mubhizinesi rerhedhiyo netelevhizheni. Katatu (triangle) inomirira lenzi kana spika. Mavara CRCRTA anopfuura nomukati memufananidzo kubva kuruboshwe kuenda kurudyi kuratidza pfungwa yekutaurirana. Chimiro ichi hachina saizi yakachengetedzwa uye chinogona kushandurwa kuti chienderane nenzira dzakasiyana dzekutaurirana (media).

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Crcrta Chimiro cheKambani (Corporate Identity), rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Crcrta Chimiro cheKambani (Corporate Identity) inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Crcrta Chimiro cheKambani (Corporate Identity) inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Kukura & Kupakiwa: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Matagi: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Tekinoroji Yekugadzira: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Changamire yeDhizaini: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Tsvakurudzo: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Chikurudziro: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Nguva yePurojekiti: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Mafambiro eBasa: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Nhengo dzeTimu: Designer:Chen Zilong and Creative Director:Yang Chao