Can You See the Music Dynamic Identity naBrand Bar Communications

Dhizaini Can You See the Music Dynamic Identity naBrand Bar Communications ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SirivhaGirafiki· 2022

Can You See the Music Dynamic Identity

na Brand Bar Communications

Mutengi: Franz Liszt Chamber Orchestra

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheGirafiki

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Nezvekwa Can You See the Music Dynamic Identity

Iro basa rakagadzirirwa Franz Liszt Chamber Orchestra inofambiswa nemumhanzi ine simba brand identity inovavarira kumutsiridza chitarisiko cheochestra. Vagadziri vayo vakagadzira mumwe mutauro wemimhanzi, uyo chero rwiyo runogona kuoneka mukati meiyo seti yemirairo inotsanangurwa. Kuzivikanwa kunobvumira kuti nhengo yega yega yeorchestra ivake yavo yega logo, ine chekuita nechidimbu chavanoda che repertoire. Zvakare, nekuda kwetsika yakagadziridzwa logo dhizaini application, kunyangwe vateereri vanogona kuve chikamu chinoshanda chekuvandudza kuzivikanwa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Can You See the Music Dynamic Identity, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Can You See the Music Dynamic Identity inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Can You See the Music Dynamic Identity chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Matagi: music-driven, dynamic, flexible, identity
Tekinoroji Yekugadzira: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Chikurudziro: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Nguva yePurojekiti: The new identity was published in February, in Hungary.
Nhengo dzeTimu: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions