Avant Modern Cuisine Hunhu hweBrand naJiawei Wu

Dhizaini Avant Modern Cuisine Hunhu hweBrand naJiawei Wu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2022

Avant Modern Cuisine Hunhu hweBrand

na Jiawei Wu

Mutengi: Jiawei Wu Design

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Simbisa Mamiriro eMubairo we#137847

Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

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Dhizaini

Nezvekwa Avant Modern Cuisine Hunhu hweBrand

Avant irestaurant yezvokudya yepamusoro iri muChina. Pfungwa yekuzivisa brand inoshandisa ruzivo rwevaridzi kubva kunzvimbo dziri mhiri kwemakungwa kupa vatengi ndangariro dzakasarudzika dzekuti vakaenda parwendo. Zvinotanga nemenu yakagadzirwa kuti ifanane nepasipoti. Mushure mechikafu chimwe nechimwe, vatengi vanowana tiketi yakagadzirirwa ivo yakagadzirwa maererano nekufuridzirwa chaiko kuri shure kwechikafu chimwe nechimwe uye ndangariro kubva mumaguta. Chiitiko ichi chekudya chakanyanya kufarirwa panguva yekumiswa kwekufamba nekuda kwedenda reCovid.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Avant Modern Cuisine Hunhu hweBrand, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Avant Modern Cuisine Hunhu hweBrand inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Avant Modern Cuisine Hunhu hweBrand inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Kukura & Kupakiwa: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Matagi: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Tekinoroji Yekugadzira: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Changamire yeDhizaini: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Tsvakurudzo: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Chikurudziro: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Nguva yePurojekiti: The project started in July 2020 in China and finished in March 2021.
Mafambiro eBasa: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Nhengo dzeTimu: Jiawei Wu
Zvikwereti zveMifananidzo: Jiawei Wu_Designer
Guanzhong Qiu_Photographer