Craftal Basitiraviyo dzeKudya Dzinobhadharirwa naCulture Generation Japan

Dhizaini Craftal Basitiraviyo dzeKudya Dzinobhadharirwa naCulture Generation Japan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2022 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheNhaka yeChivanhu neIndasitiri yeChivanhu.

BronziNhaka yeChivanhu· 2022

Craftal Basitiraviyo dzeKudya Dzinobhadharirwa

na Culture Generation Japan

Mutengi: Craftal

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheNhaka yeChivanhu

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Mukundi weMubairo Akasimbiswa

Simbisa Mamiriro eMubairo we#139328

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Dhizaini

Nezvekwa Craftal Basitiraviyo dzeKudya Dzinobhadharirwa

Craftal ibasa rekunyoresa rinopa nhumbi dzekudya dzeJapan dzinogadzirwa nemaoko kumaresitorendi nekumhuri. Vashandisi vanosarudza zvinhu makumi matatu kubva mumugallery yechokwadi kana kubva mukatalogu yepamhepo, uye mukuru wekusarudzira anogona kubatsira nekusarudza. Nhumbi dzekudya dzinozobva dzatumirwa kwenguva yekuedza yemwedzi mitatu. Mushure memwedzi mitatu, zvinhu izvi zvinogona kuchinjaniswa kana kudzoserwa. Zvinhu zvinodzoswa zvinogadziriswa pachivakwa chekugovera nhumbi zvisati zvatumirwa kune mumwe mushandisi. Sevhisi iyi inobatanidza vagadziri nevanhu vanoshandisa basa ravo, zvichiita kuti mhinduro dzakananga dzitungamirire kugadzirwa kwezvigadzirwa.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Craftal Basitiraviyo dzeKudya Dzinobhadharirwa, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Craftal Basitiraviyo dzeKudya Dzinobhadharirwa inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Craftal Basitiraviyo dzeKudya Dzinobhadharirwa inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Craftal is a subscription service that provides Japanese craft tableware to restaurants and households, fostering a new environment where people can meet a wide variety of traditional crafts from all over Japan. This platform to solve these issues faced by both the restaurant side and the craftsmen, and we have now we started working directly with chefs to develop highly usable tableware products by incorporating their feedback and experiences.
Kukura & Kupakiwa: The current scale of the business is as follows: 1) More than 300 products available, 2) Over 30 restaurants, 3) Over 50 end-users, 4) Over 50 craftsmen and artisans, 5) Over 500 people participating in trial events.
Matagi: Japanese traditional craft industry, Japanese tableware, subscription service, craftsmanship, Japanese craft, circular economy, sustainability, craftal
Tekinoroji Yekugadzira: Craftal’s business model was designed to solve problems faced by both craftsmen who make tableware and the restaurants who use them. For craftsmen, it is difficult for them to sell expensive products, but it is difficult for them to expand their craft if they only make pieces that can be sold cheaply. For restauranteurs, buying a wide variety of tableware is expensive, especially because they have to rotate it seasonally to pair with changing dishes depending on the time of year.
Changamire yeDhizaini: When Craftal was first launched, COVID-19 infections began to spread around the world in early 2020. Since our initial target, which consisted of restaurants that were negatively impacted by this, we had a difficult time promoting the service. Our response was to start a B2C service targeting individual households and we were able to increase awareness of the service this way. Also, we tried to appeal to a larger group of customers, and realised there was a need from restaurants specialising in Western cuisine, which we did not foresee as our initial focus on just Japanese restaurants.
Tsvakurudzo: We conducted interviews with numerous hotels and restaurants and found that for restauranteurs, they wanted to purchase a wide variety of tableware to pair with seasonal menus, but there were three main barriers to this: 1) price, 2) storage, 3) opportunity cost (ie. time spent researching and purchasing).

Also, we learned that there are many levels of middlemen, which means that craftsmen cannot directly get feedback from the restauranteurs, affecting standards for product development.
Chikurudziro: The Japanese traditional craft industry is facing problems such as declining sales, labor shortage, product development, and lack of ability to develop sales channels in each process from production to sales due to the division of labor.
On the other hand, although there is a need for restaurants to use traditional crafts, there are not many opportunities to purchase them because of the time and cost involved.
This service was created in the process of thinking of ways to solve such problems.
Nguva yePurojekiti: The service was first established in June 2019 in Tokyo as a B2B platform connecting restauranteurs and craftsmen in Japan and is still continuing to this day.
Targeting individual households, the B2C service was launched in May 2020 to address people spending more time at home due to the spread of COVID-19 infection.
Mafambiro eBasa: 1. Users select 30 tableware pieces from the physical gallery or online catalog. Specially tailor-fit selections based on consultations by a curator is also available.
2. Once inventory is confirmed at the distribution center, the tableware will be sent to the restaurant for an initial trial period of three months.
3. After three months, the customer will either exchange or return the tableware pieces, and those returned will undergo maintenance at the distribution center before being sent to use at another restaurant.
Nhengo dzeTimu: Producer: Takuya Hotta
Director: Hideya Izawa
Designer: Shugo Urata
Curator: Aki Yasuda
Planner: Takahiro Tsuchida
Planner: Yumi Takahashi