Modulabs Basikiti Repekugadzirisa Zvinozivikanwa naWonseon Yu and Yoonhee Jeong

Dhizaini Modulabs Basikiti Repekugadzirisa Zvinozivikanwa naWonseon Yu and Yoonhee Jeong ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2023 Mubairo weSimbi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

SimbiGirafiki· 2023

Modulabs Basikiti Repekugadzirisa Zvinozivikanwa

na Wonseon Yu and Yoonhee Jeong

Mutengi: Modulabs

Mukundi weMubairo weSimbi we A' Design Award muChikwata cheGirafiki

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Dhizaini

Nezvekwa Modulabs Basikiti Repekugadzirisa Zvinozivikanwa

Modulabs mufananidzo wekuzivikanwa wakagadzirirwa boka rekutsvagurudza. Sisitimu yekuzivikanwa yakavakwa neyakasarudzika typeface inogona kushandurwa. Typeface iyi ine mutaro mumwe chete wekukura une matanho mazana matatu (300), izvo zvinobvumira zvimiro zvakasiyana-siyana zvemavara. Bhii nebhii rinodhindwa nekungwarira pane kugadzirwa kubva kuzvimiro zvemasvomhu, izvo zvinopa unhu hwevanhu. Mavara anozungaira zvishoma anoratidza kuita nekutsvaga pane mhinduro dzakakwana. Nhengo dzinogona kushandisa typeface iyi kuti ienderane nekuzivikanwa, uye zvishandiso zvemukati zvinobetsera kuti vagadzire mazita nyore nyore.

Kuzivikanwa

Nezve Mubairo weSimbi we A' Design Award

Mubairo weSimbi we A' Design Award wakahwinwa ne Modulabs Basikiti Repekugadzirisa Zvinozivikanwa, rukudzo runokudzwa runopiwa kumadhizaini akanaka anozadzisa zvinodiwa zvehunyanzvi neyeindasitiri zvinotarisirwa kuzvigadzirwa zvakagadzirwa zvakanaka. Vakunda veSimbi vanoratidza unyanzvi hukuru, hunyanzvi hwakakwirira, kunzwisisa kwevakachenjera uye kugona kwekugadzira kwevagadziri vavo. Modulabs Basikiti Repekugadzirisa Zvinozivikanwa inotarisirwa kuva chigadzirwa chinokudzwa zvakanyanya, chinoremekedzwa uye chinodiwa, chinoshanda uye chine zvitsva. Dhizaini iyi yakahwina Mubairo weSimbi we A' Design Award inosanganisa maitiro akanakisa eindasitiri uye ine hunhu hwetekinoroji hwakakwana hwakabatana neruzivo nehunyanzvi. Nekushanda kwayo zvakanaka, Modulabs Basikiti Repekugadzirisa Zvinozivikanwa inoremekedzwa uye yakagadzirirwa kupa kuvandudzwa kwehupenyu kunobatsira kuita kuti nyika ive nzvimbo iri nani.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Modulabs' visual identity system embodies the values of growth, co-prosperity, and challenge. The "Next step forward tomorrow" rule inspires continuous progress and limitless potential. Co-prosperity is emphasized through the collaborative nature of the new typeface, creating a cultural fit within the community. The unique shape of the typeface reflects the value of challenge, encouraging risk-taking and exploration of new frontiers. The visual identity system at Modulabs represents a commitment to creating a culture of innovation and learning, driving positive change for the future.
Matagi: Identity, Typeface, System
Tekinoroji Yekugadzira: The identity system is built with a dedicated variable typeface. It has a single "Growth" axis, which has 300 steps to express all kinds of different shapes while growing experience. Each letter is carefully drawn to give a humanistic vibe instead of generating shapes geometrically.

We intentionally avoided geometric shapes to give a more humanistic vibe rather than giving too much systematic look. The letters are designed to be wobbly at first sight to show that the community is not about making perfect results but more about action and adventure.
Changamire yeDhizaini: Developing Modulabs' new visual identity was challenging, as we had to persuade the community to embrace a logo without a symbol. We showed examples of how the system could be used extensively and created a jingle to demonstrate its versatility. Our commitment to transparency and inclusivity helped us create a visual identity that represents our values in a dynamic and adaptable way. The result fosters a culture of innovation and learning, and our community is proud to embrace the new visual identity system.
Tsvakurudzo: We recognized the need for a visual identity that reflects our community's values. Extensive research, including surveys and interviews, helped us understand our members. We identified our core values and mission and translated them into keywords that guided our new identity system. Mood boards helped us experiment with different looks, resulting in a design that reflects our unique philosophies. Our thoughtful approach created a visual identity that fosters innovation and learning, truly representing our community.
Chikurudziro: Modulabs is a research community that fosters growth, co-prosperity, and challenge. Its visual identity reflects its values, which include innovation, experimentation, and learning. Modulabs believes that everyone can make a difference and encourages its passionate community to pursue their goals. The new identity system aims to inspire and empower members to take bold steps towards realizing their true potential.
Nguva yePurojekiti: The project started in September 2022 in Seoul and finished in November 2022. The rebranding process had to be swift and straightforward because only two graphic designers were working for the whole company.
Mafambiro eBasa: Since the whole system is realized with the dedicated typeface, members of Modulabs can easily align with the identity's tone by using the typeface. We also integrated some internal tools to create names of community members with ease for those who are not designers.
Mapetenzi: trademarks: Modulabs (2023)
Nhengo dzeTimu: Creative Director: Wonseon Yu
Designer: Yoonhee Jeong