Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo naChris Chung, Chien Chun Feng and Chun Yu

Dhizaini Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo naChris Chung, Chien Chun Feng and Chun Yu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2024 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheGirafiki, Mifananidzo neKutaurirana kweMeso.

BronziGirafiki· 2024

Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo

na Chris Chung, Chien Chun Feng and Chun Yu

Mutengi: Giant Group

Mukundi weMubairo weBronzi we A' Design Award muChikwata cheGirafiki

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Simbisa Mamiriro eMubairo we#149127

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Mavara

Dhizaini

Nezvekwa Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo

Kufamba Bhasikoro Nokuda Kwenguva Iri Nani Kune Mberi ndidhizaini yekutaurirana nemifananidzo yakagadzirirwa hurongwa hwezvekutarisira mamiriro ekunze, nzanga uye utongi hweGiant Group. Hurongwa uhu hunosanganisa mikana yakawanda yekuchengetedza zvakatarwa muzvikamu zvitatu zvinobatanidza mabasa okurwisana neshanduko dzemamiriro ekunze, kudzokorodzwa kwezvinhu (circularity) uye kubatanidzwa kwenzanga. Mavara anochinja-chinja (gradient) akasimba pamwe nezvimiro zvakatenderera zvakareruka, zvakatorwa pfungwa kubva pamavhiri ebhasikoro, ndizvo zvinoumba mutauro wemifananidzo. Dhizaini iyi inoshandiswa pamapeji ewebhusaiti, panhungamiro dzezvinoratidza mudzimara webhurendi (brand identity), mubhuku rebhurendi, mumifananidzo inotsanangura ruzivo (infographics) uye pamifananidzo yenzanga dzemhepo (social media). Chinangwa ndechokutaurirana zvakajeka nevanhu vakasiyana-siyana.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Cycling for a Better Future Kugadzirisa Dhizaini Yekutaurirana Nemifananidzo inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Kukura & Kupakiwa: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Matagi: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Tekinoroji Yekugadzira: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Changamire yeDhizaini: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Tsvakurudzo: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Chikurudziro: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Nguva yePurojekiti: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Mafambiro eBasa: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Mapetenzi: Copyrights belong to Giant Group, 2023.
Nhengo dzeTimu: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Zvikwereti zveMifananidzo: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.